Technology continues to transform the way companies interact with their customers and how sales processes are carried out. One of the most powerful tools in this regard is natural language processing (NLP), which has enabled the development of models such as ChatGPT, capable of simulating human conversations.
Recently, we gave a talk at an Argentine company that is dedicated to the marketing of technology products and whose sales model is 100% consultative. The objective of the talk was to present the AI tool and how it can be used to improve the B2B sales process.
In this article, we will delve into the main points of the talk, using this technology for lead generation, assisting in the customer research phase, generating personalized proposals, and improving phone number in korea customer service. In short, on how to use ChatGPT in B2B consultative selling.
How to use ChatGPT for B2B lead generation?
ChatGPT: A look into the future of B2B consultative sales
One of the main challenges for B2B companies is lead generation, i.e. identifying potential customers who are interested in their products or services. ChatGPT can be an effective tool to address this challenge.
How does it work? GPT can “converse” with a company’s website visitors and gather information about them, their needs and business challenges. If properly trained, it can also become a “discovery executive” working 24/7, identifying opportunities in conversations with potential customers.
This can be especially useful for companies that offer complex or high value-added services, which require a consultative approach, as you can ask key questions, gather relevant information, and help potential customers understand how your company can help them solve their challenges.