To increase trust in your e-commerce site, it is a good idea to use trust seals and security certificates. A trust seal shows potential customers that your store is reputable, while security certificates assure them that you use a secure connection.
Considerations for HIPAA-Compliant E-CommerceIt's worth noting that if your e-commerce store sells health-related products and comes into contact with individuals' personal protected health information (PHI), it must be subject to Health Insurance Portability and Accountability Act (HIPAA) compliance .
There are a few things you can do to get started, like installing a uk number list HIPAA SSL certificate, encrypting all data on your website, and making sure your live chat is HIPAA compliant .
Limited payment options
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When shopping online, customers want a straightforward payment process – but they also want to see which payment method they prefer. This helps build trust and can reduce shopping cart abandonment.
The simple solution is to understand which payment methods your customers prefer to use. This will allow you to offer comprehensive options that build trust and ensure a smoother checkout process that leads to more sales.
How do you know what payment options you can offer? It's a smart idea to add the most popular ones, like credit and debit cards, PayPal, American Express, MasterCard, Stripe, and Square. You can also ask your customers for feedback via polls and surveys to learn about payment methods you may have missed.
Difficult exchange and refund policies
Complicated return process
Returns happen. Instead of ignoring it, it's important that you work on your exchange and return policies. This step alone can reassure hesitant customers and bring them closer to a sale.
Make sure you also create a privacy policy that is free of technical jargon and display it on your website.
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