Have absolute visual consistency
Posted: Sat Jan 18, 2025 5:08 am
Broadly speaking, these sites are more like a cross between a freight marketplace and a corporate website. They signal to users that their owner is worth paying attention to.
Explain the strengths by adding positive customer reviews, accurate information about the services the company offers, photos of employees, etc. Pay careful attention to how the services and logistics network are described. Case studies and photos of the fleet will help the company gain trust.
Try not to overwhelm the content: don’t produce too much content (unless it’s a blog post), and use images and graphics where appropriate.
Function Tips
Minimize the complexity of the user interface: Visitors don’t like to get lost. They want simplicity and ease of use.
Let them choose between options by showing estimated costs and shipping times. Also add shipment tracking features and different payment methods.
Provide ways to integrate your website with different business intelligence systems, ERP systems, etc. to outperform competitors and make the platform an important business tool.
Website owners may also decide to develop a mobile app. But some visitors won’t install it and continue to access the website using a mobile browser. Therefore, the website must be mobile-friendly.
Logistics Company Website Design: Important Features
1. Pay attention to page load times
People get frustrated if they have to wait too long. Page loading time is extremely important: every second counts because visitors might abandon the web page. So make sure all your pages load quickly, or show uk b2b leads custom page loading effects (such as animations) to entertain your users.
As we all know, visual consistency cannot be ignored. All elements should coexist in perfect harmony. Use color theory to choose colors for the future web page and draw icons that visually describe its functions and purpose. Do not forget about contrast. Choose an eye-catching background image as a finishing touch. You can choose an image that illustrates the services provided by your client.
3. Remember your non-tech-savvy users
According to a recent study, many adults are not tech-savvy, and some of these users are the target audience of logistics service providers. That’s why a hamburger menu (hidden menu) is not always the right choice. Some people may not be able to use it because they are not familiar with this tool. Moreover, such a menu is difficult to notice.
Explain the strengths by adding positive customer reviews, accurate information about the services the company offers, photos of employees, etc. Pay careful attention to how the services and logistics network are described. Case studies and photos of the fleet will help the company gain trust.
Try not to overwhelm the content: don’t produce too much content (unless it’s a blog post), and use images and graphics where appropriate.
Function Tips
Minimize the complexity of the user interface: Visitors don’t like to get lost. They want simplicity and ease of use.
Let them choose between options by showing estimated costs and shipping times. Also add shipment tracking features and different payment methods.
Provide ways to integrate your website with different business intelligence systems, ERP systems, etc. to outperform competitors and make the platform an important business tool.
Website owners may also decide to develop a mobile app. But some visitors won’t install it and continue to access the website using a mobile browser. Therefore, the website must be mobile-friendly.
Logistics Company Website Design: Important Features
1. Pay attention to page load times
People get frustrated if they have to wait too long. Page loading time is extremely important: every second counts because visitors might abandon the web page. So make sure all your pages load quickly, or show uk b2b leads custom page loading effects (such as animations) to entertain your users.
As we all know, visual consistency cannot be ignored. All elements should coexist in perfect harmony. Use color theory to choose colors for the future web page and draw icons that visually describe its functions and purpose. Do not forget about contrast. Choose an eye-catching background image as a finishing touch. You can choose an image that illustrates the services provided by your client.
3. Remember your non-tech-savvy users
According to a recent study, many adults are not tech-savvy, and some of these users are the target audience of logistics service providers. That’s why a hamburger menu (hidden menu) is not always the right choice. Some people may not be able to use it because they are not familiar with this tool. Moreover, such a menu is difficult to notice.