But, after all, why should we go to the trouble of creating a killer issue?

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Benefits: Pointing out the benefits the reader will get from reading the content heightens interest and expands curiosity.
Relevance: Related to the reader's perspective and experience, the subject must be relevant and meet user expectations.
Reputation: Basically, we need to boost relevance and lower the frustration rate. We need to stress the need to innovate, thereby avoiding standard business practices.
Urgency: In some cases, activating the urgency trigger can armenia phone number resource increase the open rate.
Emotion: Positive emotions favor the generation of more lucid memories and the learning process.
As you can see, many aspects contribute to the success or failure of an email marketing strategy and it all starts with the subject line!


In general terms, the subject is the first contact a user has with a message sent by the company .

If it doesn't generate interest, add value or trigger positive emotions, it's virtually impossible for the contact to open the email and strengthen their bond with the company.

More specifically, we can say that the subject of email marketing is important because: