Instagram Reel Strategy: How to Connect, Engage, and Sell (by Social Media Examiner)
Posted: Sat Jan 18, 2025 5:34 am
Need help developing a successful Instagram Reels strategy? Wondering how to create Reels that entertain and sell?
In this article, we’ll explore a short video strategy to help you connect, attract attention, and make sales on Instagram and beyond.
This article was co-authored by Eden czech republic email list Hazan and Michael Stelzner. For more information about Eden, scroll to the end of this article.
The importance of short videos
Instagram has become a powerful platform for businesses and creators to connect with their audiences. But with so many people vying for attention, how can you make your content stand out?
In 2024, short videos have become key to businesses. To understand why, we need to understand how the Instagram algorithm works. The algorithm considers many different factors when deciding whether to recommend your content, but the most important is how many of your videos people watched.
"The number one statistic and analysis they look at is consumption rate. They look at what percentage of any particular piece of content is consumed by people as they browse your page and view the content," explains content strategist Eden Hazan. In other words, the algorithm cares about how much of your video people watched, whether they watched it until the end, and whether they watched it multiple times.
instagram-reel-strategy-how to connect-attract and sell-the importance of short videos-examples
Video gives you more ways to grab people’s attention and keep them watching. With video, you can do interesting things with visuals, add pops of music, use sound effects, and use eye contact and body language. These elements can help you create content people want to watch from start to finish. This sends a positive signal to the algorithm, helping more people discover your content.
“Content has always been king, but now video content is king,” Eden said.
To make your Instagram Reels stand out, consider these key elements:
In this article, we’ll explore a short video strategy to help you connect, attract attention, and make sales on Instagram and beyond.
This article was co-authored by Eden czech republic email list Hazan and Michael Stelzner. For more information about Eden, scroll to the end of this article.
The importance of short videos
Instagram has become a powerful platform for businesses and creators to connect with their audiences. But with so many people vying for attention, how can you make your content stand out?
In 2024, short videos have become key to businesses. To understand why, we need to understand how the Instagram algorithm works. The algorithm considers many different factors when deciding whether to recommend your content, but the most important is how many of your videos people watched.
"The number one statistic and analysis they look at is consumption rate. They look at what percentage of any particular piece of content is consumed by people as they browse your page and view the content," explains content strategist Eden Hazan. In other words, the algorithm cares about how much of your video people watched, whether they watched it until the end, and whether they watched it multiple times.
instagram-reel-strategy-how to connect-attract and sell-the importance of short videos-examples
Video gives you more ways to grab people’s attention and keep them watching. With video, you can do interesting things with visuals, add pops of music, use sound effects, and use eye contact and body language. These elements can help you create content people want to watch from start to finish. This sends a positive signal to the algorithm, helping more people discover your content.
“Content has always been king, but now video content is king,” Eden said.
To make your Instagram Reels stand out, consider these key elements: