How we introduced a new product to the hot tub market with the help of a quiz

[sohanuzzaman57]

In this article, we want to tell you how we used a quiz landing page to help a customer sell a product with unformed demand. We are talking about composite hot tubs from the Polarspa brand.

The brand's target audience is men and women over 30 years old with average and higher incomes who are interested in country life and want to develop their own plot of land instead of vacationing abroad. The second category of customers is owners of cottages and estates who rent out their houses and want to expand the list of services for their clients.

The peculiarity of the topic is that at first glance we are newzealand phone number list dealing with a formed demand, but in fact this is not the case. The frequency of queries “composite font” is not enough to get an adequate number of leads

When a person types the query “buy a font” into a search engine, most often he means wooden fonts.

The query “plastic font” implies products made of polypropylene, which are significantly inferior to our product in terms of quality and service life.

In turn, our product causes some confusion in such a user, since he associates it with plastic, but then sees the price and closes the site page.