Step 5: Create and publish your content
Posted: Sat Jan 18, 2025 5:52 am
When it comes to actually creating and publishing democratic republic of the congo email list content, Sunny advocates quality over quantity, and she recommends publishing a video every week or every two weeks, depending on your schedule and resources.
Don’t obsess over video length. Instead, focus on providing comprehensive, valuable information that thoroughly addresses your audience’s needs and questions. Remember, Sunny pointed out before that more in-depth content generally leads to higher quality leads.
Pay special attention to the first minute of the video. This is where you need to engage your audience and convince them to keep watching. Avoid aimless or lengthy introductions; get straight to the valuable content.
Use storytelling techniques to make your point and keep your audience interested. Personal anecdotes or customer success stories are especially effective here.
Pro tip: Don’t put too much emphasis on production values, especially when you’re just starting out. Sunny shared that her business really took off when she was "filming with windows and a webcam." The quality of your message and how you meet your audience's needs is far more important than having a flawless production.
Step 6: Analyze and Iterate
After publishing your initial video set, it’s critical to analyze its performance and use these insights to improve future strategies.
Sunny recommends focusing on two metrics: click-through rate (CTR) and retention. Click-through rate indicates the appeal of the title and thumbnail, while retention rate indicates the appeal of the actual content. As Sunny says, “Click-through rate and retention are my best friends and the main metrics I focus on on YouTube.”
Don’t obsess over video length. Instead, focus on providing comprehensive, valuable information that thoroughly addresses your audience’s needs and questions. Remember, Sunny pointed out before that more in-depth content generally leads to higher quality leads.
Pay special attention to the first minute of the video. This is where you need to engage your audience and convince them to keep watching. Avoid aimless or lengthy introductions; get straight to the valuable content.
Use storytelling techniques to make your point and keep your audience interested. Personal anecdotes or customer success stories are especially effective here.
Pro tip: Don’t put too much emphasis on production values, especially when you’re just starting out. Sunny shared that her business really took off when she was "filming with windows and a webcam." The quality of your message and how you meet your audience's needs is far more important than having a flawless production.
Step 6: Analyze and Iterate
After publishing your initial video set, it’s critical to analyze its performance and use these insights to improve future strategies.
Sunny recommends focusing on two metrics: click-through rate (CTR) and retention. Click-through rate indicates the appeal of the title and thumbnail, while retention rate indicates the appeal of the actual content. As Sunny says, “Click-through rate and retention are my best friends and the main metrics I focus on on YouTube.”