Interview industry thought leaders
Posted: Sat Jan 18, 2025 5:57 am
8. Check out the “People Also Ask” section
In the search results page, Toutiao, Bing, and Google provide additional answer boxes labeled "People also ask" or "People also search for" to suggest adjacent search queries. Use these suggestions to discover new topic ideas.
9. Expand your successful content
Review your most successful content to identify subtopics and underlying concepts you can cover or expand upon. For example, if your best performing article is a “Best of…” list, brainstorm other categories you could cover in a new list. If they’re related to your best performing list, even better, as you’ll be able to cross-link to your new article.
Find a well-known person in your industry (if you have the resources) and interview them to get their take on an important topic. Do some research, come up with questions to ask them, and then write a post dedicated to the interview.
You can transcribe the interview into a blog post, and the belgium b2b leads author’s ideas can inspire other content ideas that you use on social media.
11. Investigation
If you use a platform that supports real-time marketing, send out polls to solicit guidance from your readers. They may have ideas for helpful or interesting content.
In your survey, ask readers which categories they would like to see more of, which format they prefer, and if they have suggestions. For example, if you write for a company that develops project management software, your survey might look like this:
Which of the following categories would you like us to continue covering?
Time Management
Leadership
Agile Methods
What content format do you prefer?
Social Media Posts
Polls
Tips and Tricks
Interviews
What topics would you like us to discuss?
12. Use a content idea generator
Use a tool like Hootsuite to generate ideas from a few keywords. Simply enter the content type, noun, and keyword to see many potential titles. Most titles follow a similar formula, such as: Importance of [Noun] to [Other Noun].
In the search results page, Toutiao, Bing, and Google provide additional answer boxes labeled "People also ask" or "People also search for" to suggest adjacent search queries. Use these suggestions to discover new topic ideas.
9. Expand your successful content
Review your most successful content to identify subtopics and underlying concepts you can cover or expand upon. For example, if your best performing article is a “Best of…” list, brainstorm other categories you could cover in a new list. If they’re related to your best performing list, even better, as you’ll be able to cross-link to your new article.
Find a well-known person in your industry (if you have the resources) and interview them to get their take on an important topic. Do some research, come up with questions to ask them, and then write a post dedicated to the interview.
You can transcribe the interview into a blog post, and the belgium b2b leads author’s ideas can inspire other content ideas that you use on social media.
11. Investigation
If you use a platform that supports real-time marketing, send out polls to solicit guidance from your readers. They may have ideas for helpful or interesting content.
In your survey, ask readers which categories they would like to see more of, which format they prefer, and if they have suggestions. For example, if you write for a company that develops project management software, your survey might look like this:
Which of the following categories would you like us to continue covering?
Time Management
Leadership
Agile Methods
What content format do you prefer?
Social Media Posts
Polls
Tips and Tricks
Interviews
What topics would you like us to discuss?
12. Use a content idea generator
Use a tool like Hootsuite to generate ideas from a few keywords. Simply enter the content type, noun, and keyword to see many potential titles. Most titles follow a similar formula, such as: Importance of [Noun] to [Other Noun].