5 challenges facing online marketers in 2017
Posted: Sat Jan 18, 2025 6:32 am
Online marketing salespeople are busier than ever in 2017 with a large number of upcoming projects and trends for the year. However, they also have to overcome some obstacles to ensure their work develops and meets established goals. Analyzing the main ones will offer valuable information that will help improve each strategy.
5 main challenges for online marketers in 2017
1. Generate traffic and leads
Something so basic and simple is the number one challenge for marketers. Many of them still do not generate the traffic and leads necessary for their content. This can depend on multiple factors, from the huge amount of similar information that exists on the web, to the use of outdated sales techniques.
To overcome this obstacle it is necessary to modify thephilippines b2b leads strategy as follows:
-Use multimedia resources. Video content has a higher level of engagement both in blog posts and on social media. Therefore, it is a tool that should be leveraged to sell ideas and transmit messages with the potential to reach unlimited audiences.
-Content optimization. All information intended to sell a product or service must be ready to be recognized and indexed by search engines thanks to its quality, originality and the corresponding SEO elements.
-Take advantage of keywords to stand out from the competition. It is not enough to use simple and common terms such as “Apple”, “iPhone”, “Android” or “Marketing”. On the contrary, you should take full advantage of the power of combined keywords that address a specific topic, such as “best Android Apps 2017”, “10 iPhone rumors” or “ Digital Marketing Trends May”, among many other examples.
Online marketing challenges in 2017
2. Accurately measure the ROI of marketing strategies
Online marketing sellers need to know exactly what the ROI of their efforts is. With this information, it will be possible to allocate budgets, propose new tools and techniques, and design future content marketing campaigns.
Solution: Since measuring ROI can be a rather complicated task and naturally takes up time and resources, it is advisable to invest in automated software, such as Hubspot, Constant Contact or Sales Force. These systems will simplify the work and help in making the right decisions.
3. Get the right budget
This has been a constant problem for content marketers over the years and this year is no exception. Convincing the CEO to allocate a certain budget can be a difficult task. Therefore, it is necessary to back up such a request with concrete data:
-ROI analysis of previous campaigns and the projected ROI for the current one.
-Fully detailed resource allocation report, item by item.
-If possible, make a comparison with the competition's numbers, as long as they are available.
In any case, it is important to note that success also depends largely on the level of budget allocated.
4. Identify and assign the appropriate technology for particular needs
Not all available technological resources are suitable for each strategy or campaign. Ignoring this point can lead to wasted investment in assets and programs that are inappropriate for the company's needs.
Fortunately, a tool like Growthverse can help solve the problem, as it analyzes and details the technology needed for proper content marketing, data analysis, organic strategies and paid advertising, among other concepts.
5. Create and target content appropriately to international audiences
Globalization also affects the world of digital marketing and can be quite beneficial in many ways. Among its advantages is the acquisition of followers from other countries and social strata. However, this represents a challenge because it implies a change of strategy in many ways.
Therefore, the medium and long-term marketing objectives must be analyzed. If the goal of a company located in Latin America is to win over the public in the United States and Canada, then the necessary changes must be made:
-Optimizing the site for international visitors.
-Creation of content in English, in this case.
-This content should not be a mere translation of the original in Spanish. On the contrary, it must be created with that specific audience in mind : What topics related to the company's business interest them? Which of their needs can be satisfied through the company's offering?
Online marketers face multiple challenges this year, but all of them can be overcome with the knowledge and research necessary to ensure that strategies yield the best results.
5 main challenges for online marketers in 2017
1. Generate traffic and leads
Something so basic and simple is the number one challenge for marketers. Many of them still do not generate the traffic and leads necessary for their content. This can depend on multiple factors, from the huge amount of similar information that exists on the web, to the use of outdated sales techniques.
To overcome this obstacle it is necessary to modify thephilippines b2b leads strategy as follows:
-Use multimedia resources. Video content has a higher level of engagement both in blog posts and on social media. Therefore, it is a tool that should be leveraged to sell ideas and transmit messages with the potential to reach unlimited audiences.
-Content optimization. All information intended to sell a product or service must be ready to be recognized and indexed by search engines thanks to its quality, originality and the corresponding SEO elements.
-Take advantage of keywords to stand out from the competition. It is not enough to use simple and common terms such as “Apple”, “iPhone”, “Android” or “Marketing”. On the contrary, you should take full advantage of the power of combined keywords that address a specific topic, such as “best Android Apps 2017”, “10 iPhone rumors” or “ Digital Marketing Trends May”, among many other examples.
Online marketing challenges in 2017
2. Accurately measure the ROI of marketing strategies
Online marketing sellers need to know exactly what the ROI of their efforts is. With this information, it will be possible to allocate budgets, propose new tools and techniques, and design future content marketing campaigns.
Solution: Since measuring ROI can be a rather complicated task and naturally takes up time and resources, it is advisable to invest in automated software, such as Hubspot, Constant Contact or Sales Force. These systems will simplify the work and help in making the right decisions.
3. Get the right budget
This has been a constant problem for content marketers over the years and this year is no exception. Convincing the CEO to allocate a certain budget can be a difficult task. Therefore, it is necessary to back up such a request with concrete data:
-ROI analysis of previous campaigns and the projected ROI for the current one.
-Fully detailed resource allocation report, item by item.
-If possible, make a comparison with the competition's numbers, as long as they are available.
In any case, it is important to note that success also depends largely on the level of budget allocated.
4. Identify and assign the appropriate technology for particular needs
Not all available technological resources are suitable for each strategy or campaign. Ignoring this point can lead to wasted investment in assets and programs that are inappropriate for the company's needs.
Fortunately, a tool like Growthverse can help solve the problem, as it analyzes and details the technology needed for proper content marketing, data analysis, organic strategies and paid advertising, among other concepts.
5. Create and target content appropriately to international audiences
Globalization also affects the world of digital marketing and can be quite beneficial in many ways. Among its advantages is the acquisition of followers from other countries and social strata. However, this represents a challenge because it implies a change of strategy in many ways.
Therefore, the medium and long-term marketing objectives must be analyzed. If the goal of a company located in Latin America is to win over the public in the United States and Canada, then the necessary changes must be made:
-Optimizing the site for international visitors.
-Creation of content in English, in this case.
-This content should not be a mere translation of the original in Spanish. On the contrary, it must be created with that specific audience in mind : What topics related to the company's business interest them? Which of their needs can be satisfied through the company's offering?
Online marketers face multiple challenges this year, but all of them can be overcome with the knowledge and research necessary to ensure that strategies yield the best results.