#2: How to add humor to your copy
Posted: Sat Jan 18, 2025 6:49 am
Finally, Lianna recommends rewarding those who read carefully egypt email list by adding humor into the body copy, photo captions, and text under buttons.
When you’re ready to add humor to your copy, first identify the problem you want to solve. This is often a good time to inject humor, as you can use humor to relieve your audience's frustration.
For example, let's say you're selling a healthier alternative to soda. This product contains no calories, sugar or artificial sweeteners. Here's the problem: People want a healthy drink that will keep them awake, but they're worried it won't taste good.
Here are some ideas for adding humor:
Make fun of the taste of other health drinks. For example: "It tastes better than ten raccoons rotting in a garbage dump."
Jokes about the guilty pleasure of drinking regular soda: "For the first time, I'm happy with my drink choice!"
Laughing at too much caffeine: "Won't make you feel like Thor hit your heart."
Mocking artificial sweeteners: “No aspartame—so you don’t end up being a lab rat.”
Comparing caffeine sources: "Sip your coffee for energy, rather than shaking it like a jackhammer."
When proposing a solution, use humor to address lingering concerns or objections from your audience. For example, to downplay health concerns about healthy alternatives to soda, you could say something like this: "Whether you think aspartame is good or just plain evil, you can avoid it to stay safe."
When you’re ready to add humor to your copy, first identify the problem you want to solve. This is often a good time to inject humor, as you can use humor to relieve your audience's frustration.
For example, let's say you're selling a healthier alternative to soda. This product contains no calories, sugar or artificial sweeteners. Here's the problem: People want a healthy drink that will keep them awake, but they're worried it won't taste good.
Here are some ideas for adding humor:
Make fun of the taste of other health drinks. For example: "It tastes better than ten raccoons rotting in a garbage dump."
Jokes about the guilty pleasure of drinking regular soda: "For the first time, I'm happy with my drink choice!"
Laughing at too much caffeine: "Won't make you feel like Thor hit your heart."
Mocking artificial sweeteners: “No aspartame—so you don’t end up being a lab rat.”
Comparing caffeine sources: "Sip your coffee for energy, rather than shaking it like a jackhammer."
When proposing a solution, use humor to address lingering concerns or objections from your audience. For example, to downplay health concerns about healthy alternatives to soda, you could say something like this: "Whether you think aspartame is good or just plain evil, you can avoid it to stay safe."