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By putting the effort into mastering a format, you'll be more likely to create content that truly resonates with your audience. Once you have a solid foundation in your chosen channel, you can consider adding another format.

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For example, Mark Schaefer's first job is to write blog posts. He has been blogging for 15 years and has published a new article every week for over 620 weeks. While he also has a podcast, he organizes it in a way that doesn't interfere with his ability to create quality blog content, such as keeping episodes short, releasing them every two weeks, and using a rotating lineup of hosts to minimize scheduling and production challenge.

While social media is a powerful tool for attracting new people, relying solely on these platforms to connect with your audience can be risky. To reduce this risk, you can build your audience through other channels you have control over, such as email lists, blogs, podcasts, or video series.