This is useful if you want to split test different emails or paid campaigns.

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Go to tools in MonsterInsightsSimply enter the desired UTM parameters and it will automatically generate the URL that you can then use in your campaigns.

For example, you can enter a campaign source, such as a newsletter or Google, which tells you where users are coming from. You can then define a campaign medium, such as emails or banner ads, and enter a campaign name.

Enter campaign source and medium
MonsterInsights also gives you additional options to add campaign terms and content.


To create a custom URL, you can leave these options blank.

Additional options in URL builder
Next, you can scroll down to see your custom URL.

Use the link for campaigns and track conversions on your website.

The URL created by the MonsterInsights URL builder tool, poland telegram data with UTM parameters in place
Viewing UTM Parameter Reports in Google Analytics 4

Now that you have added UTM parameters to a URL, you can track its performance in Google Analytics.

First, log in to your GA4 account. Then, in the left-hand menu, go to Reports ” Acquisition ” Traffic Acquisition .

View traffic acquisition report
You should now see traffic to your website from various sources such as organic search, email, display and more.

You can use the search bar to filter the traffic source for your custom campaign. For example, if you're tracking conversions from a newsletter , you can search for "email" in the report.