To promote a publication, go to Ads Manager and in the updated 2024 mobile phone number data Ad Settings section, select Use an existing publication, then Select a publication. Among the suggested placements, click Branded Content. Then select the required publication, fill in the remaining fields of the ad settings and start the promotion.
What is the key to the effectiveness of branded advertising?
— Keep publications consistent in style. They will be more recognizable among the flow of monotonous posts and stories. The style of the video/image should match the blogger’s profile and look organic in it.
— Setting the emotional background. Openness, friendliness and willingness to help will win over the audience and increase their loyalty.
— Humor. It is important to be careful with some taboo topics so as not to cause public outcry. Such topics include religion, politics, sports, adult content.
— Involve subscribers in discussions. This will help to increase their interest. You can offer them to like, repost, write comments, tag friends, subscribe to the page for incentives in the form of prizes, gifts. We recommend communicating with users, for example, answering their questions in the comments.
— Adaptation of text and images to the device. The published content should be displayed equally clearly and understandably on both the desktop and the mobile application. It needs to be optimized — not only by the size of the images, but also by the length of the posts, their readability, and the accompaniment of the video. The recommended length of the post texts is 125 characters, the maximum is 2200 characters. The shorter the video, the more users will watch it to the end. 10-30 seconds is the best option. You can also add subtitles to the video — this will help attract those users who view the feed with the sound turned off. For a post with an image, the optimal creative size will be a square 1080x1080 or a vertical 1080x1350.