want to help their audience find their soulmate or friends;
Posted: Sat Jan 18, 2025 8:39 am
The Lover archetype includes services, products or companies that are based on the promise of improving the audience's appearance, making it attractive, and also showing the trepidation, passion, aesthetics of relationships and the human body.
It is suitable for brands that:
are associated with romance, human beauty and sexuality;
offer products with medium or high price tags.
The target audience for targeting is clients 16+.
This archetype is associated with business owner data package pleasure and the whole range of emotions. If you choose this path, you should use the entire arsenal of communication tools in a bright and memorable image, involving all human senses. At the same time, adding notes of playful flirtation to communication with clients will be an excellent technique.
Examples of companies using the Lover brand archetypes: Victoria's Secret, Godiva Chocolate, Baileys, Chanel, Durex.
Jester
Representatives of this brand are considered to be funny people. Their main task is to please their audience. Sometimes jokes may seem a little bold, but these are always harmless words that do not imply evil intentions. The main clients of such companies are young people and those who remain young inside, without losing the joy of life.
"Jester" is suitable for trading platforms that:
intended for the entertainment and recreation categories;
give people a feeling of youth and full of energy;
they sell tasty but rather unhealthy products;
produce low-priced goods.
For brands that have chosen the Jester archetype, you can be bold and use informal communication with your audience. Content should be filled with drive and humor, and advertising should be filled with vivid images. Focus on the benefits of your product or service, promising customers an indescribable experience from the purchase. Target your audience to any target group.
Examples of the "Jester" brand archetypes: Pringles, Skittles, M&M.
Parent
The feature that distinguishes the parent brand from others is its care for people. It cares not only about its clients, but also about other citizens, from children and those in need to repairs and security. This archetype also has another name, "Caring". The main thing for clients is a feeling of security and comfort.
Types of Parent Brand Archetypes
Source: shutterstock.com
"Parent" is suitable for companies that:
adhere to family values and pay attention to maintaining and strengthening ties with loved ones and friends;
offer a range of services in the fields of education, medicine and other areas related to caring for citizens and their safety;
are actively involved in charity work;
help clients take care not only of themselves, but also of other people.
People who lead a healthy lifestyle, as well as family men, will be an excellent audience for targeting.
For the brand archetype "Caring", the key success factors are an individual approach to clients and an emphasis on providing high-quality services. Particular attention should be paid to organizing communications in such a way that each client feels cared for and comfortable, as if they were in a family circle. Images of a happy family work very effectively in promoting advertising.
Examples of such companies include Johnson & Johnson, Gerber, Nestle, TOMS Shoes and Volvo.
Creator
It is suitable for brands that:
are associated with romance, human beauty and sexuality;
offer products with medium or high price tags.
The target audience for targeting is clients 16+.
This archetype is associated with business owner data package pleasure and the whole range of emotions. If you choose this path, you should use the entire arsenal of communication tools in a bright and memorable image, involving all human senses. At the same time, adding notes of playful flirtation to communication with clients will be an excellent technique.
Examples of companies using the Lover brand archetypes: Victoria's Secret, Godiva Chocolate, Baileys, Chanel, Durex.
Jester
Representatives of this brand are considered to be funny people. Their main task is to please their audience. Sometimes jokes may seem a little bold, but these are always harmless words that do not imply evil intentions. The main clients of such companies are young people and those who remain young inside, without losing the joy of life.
"Jester" is suitable for trading platforms that:
intended for the entertainment and recreation categories;
give people a feeling of youth and full of energy;
they sell tasty but rather unhealthy products;
produce low-priced goods.
For brands that have chosen the Jester archetype, you can be bold and use informal communication with your audience. Content should be filled with drive and humor, and advertising should be filled with vivid images. Focus on the benefits of your product or service, promising customers an indescribable experience from the purchase. Target your audience to any target group.
Examples of the "Jester" brand archetypes: Pringles, Skittles, M&M.
Parent
The feature that distinguishes the parent brand from others is its care for people. It cares not only about its clients, but also about other citizens, from children and those in need to repairs and security. This archetype also has another name, "Caring". The main thing for clients is a feeling of security and comfort.
Types of Parent Brand Archetypes
Source: shutterstock.com
"Parent" is suitable for companies that:
adhere to family values and pay attention to maintaining and strengthening ties with loved ones and friends;
offer a range of services in the fields of education, medicine and other areas related to caring for citizens and their safety;
are actively involved in charity work;
help clients take care not only of themselves, but also of other people.
People who lead a healthy lifestyle, as well as family men, will be an excellent audience for targeting.
For the brand archetype "Caring", the key success factors are an individual approach to clients and an emphasis on providing high-quality services. Particular attention should be paid to organizing communications in such a way that each client feels cared for and comfortable, as if they were in a family circle. Images of a happy family work very effectively in promoting advertising.
Examples of such companies include Johnson & Johnson, Gerber, Nestle, TOMS Shoes and Volvo.
Creator