Slowly summarize the copywriting thinking
Posted: Sat Jan 18, 2025 9:31 am
At this stage, we can say that we have completed the step of "word selection" in website copywriting. Now that we have the "words", the next step is "sentence making". Based on the summarized selling points, incorporate the core keywords (it is not recommended to repeat a word from beginning to end or appear multiple times, you can try to present it in another way of expression) and start making sentences:
Selling points
2. Information expression (clear, concise, correct)
Studies have shown that we only have 3-15 seconds (depending on the research) to grab the reader's attention. When a user enters a website, an effective copy is one that can attract the user's attention and allow the user to read line by line.
So obviously, a copy that is too complicated and disorganized romania b2b leads cannot meet the above requirements. In this step, the expression of the website copy should be more fluent, more willing to read, and clear, concise, and correct .
The AIDA model is a very common and basic method.
For example.
AIDA
Using the AIDA model to write website copy can be done like this:
Attention – attracts readers’ attention, usually in the title or the first sentence of an article.
Interest – arouses the customer's interest in reading, which is often the customer's demand point, fresh and juicy interest point
Desire – Give enough reasons to capture the customer’s heart, usually a solution or offer
Action – next step prompt, which can be a form, jump, download, etc.
In fact, in addition to the AIDA model, there are many formulas that can be tried in copywriting, such as:
AIDCA (Attention – Interest – Desire – Conviction – Action)
Selling points
2. Information expression (clear, concise, correct)
Studies have shown that we only have 3-15 seconds (depending on the research) to grab the reader's attention. When a user enters a website, an effective copy is one that can attract the user's attention and allow the user to read line by line.
So obviously, a copy that is too complicated and disorganized romania b2b leads cannot meet the above requirements. In this step, the expression of the website copy should be more fluent, more willing to read, and clear, concise, and correct .
The AIDA model is a very common and basic method.
For example.
AIDA
Using the AIDA model to write website copy can be done like this:
Attention – attracts readers’ attention, usually in the title or the first sentence of an article.
Interest – arouses the customer's interest in reading, which is often the customer's demand point, fresh and juicy interest point
Desire – Give enough reasons to capture the customer’s heart, usually a solution or offer
Action – next step prompt, which can be a form, jump, download, etc.
In fact, in addition to the AIDA model, there are many formulas that can be tried in copywriting, such as:
AIDCA (Attention – Interest – Desire – Conviction – Action)