How to improve the conversion rate of Google ads?

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The last [Q&A] of April is here. Friends, it’s still the same old rule. Scroll to the end and fill in the questions. Without further ado, here are the answers:

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Q: How to improve the conversion rate of Google ads?
To solve this problem, we still need to start from improving the relevance of the products, keywords, and ad landing pages.

First, it is recommended to use phrase matching and exact matching (newbies are not recommended to use broad matching in the early stage of Google advertising). As Google gradually relaxes the slovakia b2b leads matching degree of search advertising keywords (even if it is an exact matching keyword, Google will sometimes trigger your ads under less accurate search terms), choose different matching methods according to your own products and advertising goals (do you want to increase brand exposure? Or do you want to get customer leads? Or do you want to close orders directly?).

You can also try putting keywords into the ad copy you write; frequently add negative keywords; create new ad groups and write new ad copy for keywords with low ad relevance.

Also, you should know that the performance of keywords is constantly changing. Sometimes it can bring conversions and sometimes it can't. So you should always pay attention to the search terms you use to see if you can find new keyword opportunities. In terms of advertising slogans, you can highlight the benefits you can provide to increase the attractiveness of the advertisement. Always pay attention to the situation of advertising slogans. It is best to adjust the advertising slogans with low click-through rates and take a look at how your competitors write them.

When placing Google ads, should you still pay attention to what new content users are interested in? You can also put it on the landing page, and use the A/B test method to continuously test the performance of the landing page and continuously optimize it. In addition to the content that users are interested in, in the quality optimization of the landing page, such as whether the product categories displayed on the page are complete, whether the contact function is set reasonably, whether the pictures on the page are clear, and whether the copy is concise and accurate, etc., these are all key points for optimization.

Q: LinkedIn does not add connections based on the industry. If I delete all these connections now and add new connections based on the industry, will the second and third degree connections recommended later be related to the industry?
First of all, we don’t need to delete contacts on purpose. You just need to add accurate industry contacts later. If you add too many, LinkedIn will automatically recommend them to you. Of course, if you really want to delete those irrelevant contacts, you can delete them. Just delete them a little at a time, don’t do it too frequently.

Q: Can Google promotion be targeted to specific countries?
Google ads are OK, but SEO is not, because SEO is global.

What kind of questions will you have in May? Website planning/sem/seo/LinkedIn social media/website design/website construction/factory, product photography and other business sectors, even doubts encountered in corporate management and team building, welcome friends to fill in your questions? ???