What is a sales plan?
Posted: Sun Jan 19, 2025 3:49 am
A company's sales plan is what structures and organizes all of a business's sales. It can be presented in the form of a spreadsheet, a document, an outline, or any other format that serves to capture the relevant information.
The plan should describe strengths, weaknesses, objectives malaysia business email list to be met, tactics to be carried out, target audiences, mission and value. Through this analysis, the company's flow and the investments that may be made can be foreseen.
In addition, within the plan you must also take into account other important aspects:
The value proposition.
Product differentiation.
Business objectives.
Market share.
Identifying the sales cycle.
Control of trade channels.
The generation of demands.
The review of strategies.
Real-time measurement of all strategies.
One of the key elements of the plan is the appropriate estimation of general sales forecasts , based on the potential of the market that is to be achieved, as well as the economic, technical and human resources of the organization.
You can learn more about this topic by clicking on this EBC Academy video.
What is the purpose of the sales plan?
The purpose of the sales plan is to obtain data as close to reality as possible in order to be able to use it to carry out all of your company's projects. Therefore, this plan should be reviewed or updated at least every 6 to 12 months.
Remember that you must work together with the marketing team to put and focus efforts on the same objectives and make the sales plan coincide with the commercial plan. In this way, the development of your activity is simplified and better control is allowed, ensuring internal linkage.
If you can get your entire team 100% focused and working together, growth will follow. There's no point in having people in a company aiming for different goals.
A sales plan offers advantages such as facilitating the management and analysis of commercial activity and including information that facilitates adaptation and flexibility in the face of unforeseen situations.
The plan should describe strengths, weaknesses, objectives malaysia business email list to be met, tactics to be carried out, target audiences, mission and value. Through this analysis, the company's flow and the investments that may be made can be foreseen.
In addition, within the plan you must also take into account other important aspects:
The value proposition.
Product differentiation.
Business objectives.
Market share.
Identifying the sales cycle.
Control of trade channels.
The generation of demands.
The review of strategies.
Real-time measurement of all strategies.
One of the key elements of the plan is the appropriate estimation of general sales forecasts , based on the potential of the market that is to be achieved, as well as the economic, technical and human resources of the organization.
You can learn more about this topic by clicking on this EBC Academy video.
What is the purpose of the sales plan?
The purpose of the sales plan is to obtain data as close to reality as possible in order to be able to use it to carry out all of your company's projects. Therefore, this plan should be reviewed or updated at least every 6 to 12 months.
Remember that you must work together with the marketing team to put and focus efforts on the same objectives and make the sales plan coincide with the commercial plan. In this way, the development of your activity is simplified and better control is allowed, ensuring internal linkage.
If you can get your entire team 100% focused and working together, growth will follow. There's no point in having people in a company aiming for different goals.
A sales plan offers advantages such as facilitating the management and analysis of commercial activity and including information that facilitates adaptation and flexibility in the face of unforeseen situations.