Google Ads Optimization Tips
Posted: Sun Jan 19, 2025 4:02 am
As mentioned in previous articles, a Google Ads account is made up of multiple campaigns, and you can set up countless ad groups under each campaign, and you can set up countless keywords and slogans in each ad group. It is recommended that you do not use more than 6 slogans.
Google Ads Ad Group Mind Map
Choosing the right keywords can enhance the effectiveness of advertising, so the most important thing in this link is to choose the right keywords according to the company's products or services. You can use tools such as Google Keywords Planner.
â‘§Design advertising copy
That is, enter all the information displayed in the ad on the spain b2b leads corresponding Google ad page, such as the title. You can add three titles for the ad, and the first one is generally the one with the best effect. There is also a "final URL", which is the URL of the page that the user will be transferred to when clicking.
02. What mistakes should you avoid making?
We also mentioned at the beginning that as the supervision of Google ads becomes more and more stringent, there are certain mistakes that advertisers must not make.
The errors here refer to two aspects. One is the prohibited content, prohibited behavior, restricted content and functions, editing and technical requirements of Google ads mentioned above . (As shown in the figure)
Google Advertising Policy Help Center
Screenshot source: Google Ads Policy Help
These are all explained in detail in the "Google Ads Policy Help". It is recommended to read this section carefully before placing Google ads to avoid violating Google Ads regulations and affecting your account. Especially after the new policy is released, you should pay attention to the changes in the policy regularly.
Google Ads Ad Group Mind Map
Choosing the right keywords can enhance the effectiveness of advertising, so the most important thing in this link is to choose the right keywords according to the company's products or services. You can use tools such as Google Keywords Planner.
â‘§Design advertising copy
That is, enter all the information displayed in the ad on the spain b2b leads corresponding Google ad page, such as the title. You can add three titles for the ad, and the first one is generally the one with the best effect. There is also a "final URL", which is the URL of the page that the user will be transferred to when clicking.
02. What mistakes should you avoid making?
We also mentioned at the beginning that as the supervision of Google ads becomes more and more stringent, there are certain mistakes that advertisers must not make.
The errors here refer to two aspects. One is the prohibited content, prohibited behavior, restricted content and functions, editing and technical requirements of Google ads mentioned above . (As shown in the figure)
Google Advertising Policy Help Center
Screenshot source: Google Ads Policy Help
These are all explained in detail in the "Google Ads Policy Help". It is recommended to read this section carefully before placing Google ads to avoid violating Google Ads regulations and affecting your account. Especially after the new policy is released, you should pay attention to the changes in the policy regularly.