The possibility of using your product or service for something other than its intended purpose. For example, "you can give your cleaning service to your parents as a gift."
10. BENEFIT
Description of the benefit for your clients: "You will australian whatsapp number get rid of wrinkles forever."
11. ASSOCIATIVE METHOD
“Be yourself!” or “be like everyone else” are typical calls to action in this category of brand positioning.
12. AUDIENCE
Who is your product for? For the young and daring, or for those who value their time. Everything about the audience - here.
13. TECHNOLOGIES
Suitable if you use some equipment or technology to create your product. For example, high-quality roasting of coffee beans.
14. DESIGN
If your product is important for design and appearance.
15. GEOGRAPHY
If it is important for you to emphasize that you are a Russian brand or, for example, a Moscow region farm.
16. ECOLOGY
Anything that can be eco-friendly. It's not just about protecting nature and natural ingredients. Eco-friendly is something that doesn't harm people.
17. EVANGELISTS
Steve Jobs, Richard Branson, Jack Ma – if you deservedly consider yourself one of these supermen, write about it.
18. LUXURY
Suitable for luxury brands with all sorts of luxury and VIP elements.
19. GENDER
A product for real men, or a service for real ladies. In short, everything that concerns gender.
how to write a selling text on a website
How to write quality text on a website? Example of a table with competitive research.
Enter your competitive research data into a table. This structure will help you see overloaded niches and find free niches for positioning. Ultimately, this will help you write the most effective text on the site specifically for your brand.
For example , in your industry, no one talks about gender. Perhaps this is a great chance for you to position your product as a tool or service for real men. This is the path taken by the brand "Man and Meat". It seems like everyone eats meat, but they sell meat specifically for men.
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