Sales promotion
Posted: Sun Jan 19, 2025 4:08 am
This is a set of activities aimed at increasing sales volume. Among the various methods of sales promotion, the following can be distinguished:
Lotteries. As part of the promotion, participants have a chance to win popular products.
Contests. These can be held both in the offline environment and in online marketing, including social media giveaways. Winners usually receive company products as prizes.
Bonuses and discounts. Providing increased cashback in the form of points for purchases made, as well as discounts on certain categories of goods or upon reaching the required check amount. All this helps stimulate purchasing activity.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have student data package conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153324
PR
PR, or Public Relations, is a set of activities aimed at conducting information campaigns to increase brand awareness and create a positive brand image online and in the media.
Types of marketing PR communications:
PR events. Organization of press conferences, press tours and briefings.
PR campaigns. Creation and distribution of press releases, placement of custom and free publications in the media, social networks, cooperation with bloggers, as well as maintaining corporate blogs.
PR for Marketing Communications
Source: shutterstock.com
PR activities include:
Analysis of public opinion. Conducted by the company itself or specialized centers (VTsIOM).
Content creation and distribution. This includes press releases, media commentary and expert articles.
Online mention monitoring – tracking reviews and reactions online, as well as handling negative comments and feedback.
IR or Investor Relations – establishing and maintaining relationships with the company’s investors.
Personal Selling
Among the types of personal sales, the following can be distinguished:
Telemarketing is the use of telephone calls to sell goods and services. This method is often used by IT providers and banks.
Social Selling – digital marketing communications, including sales of goods and services in social networks. This method is actively used by bloggers in the field of infobusiness and B2B companies.
Personal meetings.
Lotteries. As part of the promotion, participants have a chance to win popular products.
Contests. These can be held both in the offline environment and in online marketing, including social media giveaways. Winners usually receive company products as prizes.
Bonuses and discounts. Providing increased cashback in the form of points for purchases made, as well as discounts on certain categories of goods or upon reaching the required check amount. All this helps stimulate purchasing activity.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have student data package conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153324
PR
PR, or Public Relations, is a set of activities aimed at conducting information campaigns to increase brand awareness and create a positive brand image online and in the media.
Types of marketing PR communications:
PR events. Organization of press conferences, press tours and briefings.
PR campaigns. Creation and distribution of press releases, placement of custom and free publications in the media, social networks, cooperation with bloggers, as well as maintaining corporate blogs.
PR for Marketing Communications
Source: shutterstock.com
PR activities include:
Analysis of public opinion. Conducted by the company itself or specialized centers (VTsIOM).
Content creation and distribution. This includes press releases, media commentary and expert articles.
Online mention monitoring – tracking reviews and reactions online, as well as handling negative comments and feedback.
IR or Investor Relations – establishing and maintaining relationships with the company’s investors.
Personal Selling
Among the types of personal sales, the following can be distinguished:
Telemarketing is the use of telephone calls to sell goods and services. This method is often used by IT providers and banks.
Social Selling – digital marketing communications, including sales of goods and services in social networks. This method is actively used by bloggers in the field of infobusiness and B2B companies.
Personal meetings.