“All in” at the most ethical table :

[muniyaakter]

In the coming years, scaling a business will be increasingly difficult if we do not adapt our marketing to the interests of the new generations. Here is why (+ a reference point to start with)…

The Age of Action : Generation Z has grown up with climate change and global warming in the spotlight. Forbes studies on this are clear. 71% of young people have higher levels of eco-anxiety than their parents. But “concerned” = “motivated” , in fact 90% of them are actively committed to living more sustainably.

Healthy Skepticism : Proclaiming their devotion to sustainability slovenia consumer mobile number list has become a marketing strategy for many companies. But be careful, it is a dangerous card to falsify. The new generation cares about this theme, but they are digital natives. Ergo, born skeptics. They research, inform themselves and verify everything. Words mean little to them, facts are everything.

Those who win them over are those brands that, in addition to honest environmental commitment, demonstrate inclusiveness, respect for consumers and interest in the safety of their employees. For brands like this, they even spend 10% more.

Where to get inspiration? In Italy one of the strongest brands in this sense is Flowe, the app that allows you to manage your money while respecting the Planet. Here's what it teaches us:

Concrete commitment : It is not a non-profit, yet Flowe is the first fintech in Italy to become a “B Corp” . This is an important recognition given to companies that produce serious social and environmental benefits.
Zero friction : They have created “Freshback” , a system that makes taking care of the environment easy and accessible for users. It works so that for every 100 payments made with the Flowe card, a tree is planted in Guatemala to support local families and fight the climate crisis.
Empowering Communication : Their branding strategy goes beyond simply