This allows us to determine the type of vacation for tourists – extreme or comfortable.
What criteria are most important for assessing the success of a manager?
In factor analysis:
Is it possible to combine various factors that are of great importance to buyers of tourism products?
What characteristics can be given to different tours taking into account these factors?
In cluster analysis:
Is it possible to segment home owner data package tourists based on their holiday preferences?
Are there separate categories of readers?
In multidimensional scaling:
How does the tourism product meet the tourist's expectations?
What do people write about a travel agency in reviews?
How has customer perception of information about tourism products changed over a certain period of time?
In order for the information obtained to begin to produce results, it is first necessary to analyze the collected data. As a rule, the preliminary stages of analysis are editing, coding and tabulation of data.
Model bank
During the editing process, you should review questionnaires or other sources of information and correct them if necessary. These actions are usually performed in two stages: field editing and centralized office editing.
Field editing is carried out to identify obvious inconsistencies in the data obtained. In particular, it is possible to verify the integrity of the presentation, logic, and ease of perception.
Field editing is usually supplemented by centralized office editing, which is necessary for careful checking and clarification of the collected information. It is advisable to assign this work to a specialist who has a clear understanding of the goals and methods of conducting the analysis. To ensure systematic data processing, it is recommended to provide all collected materials to one employee. If long-term work with a significant amount of data is to be done, tasks should be distributed in accordance with the structure of the questionnaires, and not with the respondents. This means that each employee works with a specific section in all questionnaires.
Download a useful document on the topic:
Checklist: How to Achieve Your Goal