ESG factors are increasingly playing a role in business success

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ESG factors This is not a tool, but rather a difference in the image created by the company and the values ​​conveyed. For Western companies, the environmental friendliness of the brand and product has become almost a must-have. Europeans take environmental protection and corporate social responsibility quite seriously, so it is important for companies to demonstrate the right values ​​in line with ESG (environment, social, and governance) policies and reflect this in their content and messages.


The environmental component is important for reputation, and therefore list of croatia whatsapp phone numbers for interaction with clients. And investors are not ready to invest in a business that ignores these principles. Conclusions: everything is the same, but... different The set of tools and methods of Internet marketing in the West is the same as ours. And yet they work a little differently, so without immersion in a specific niche and analysis of local specifics, it will not be possible to build an effective digital strategy and achieve success in the Western market.


For example, for Western companies, long-term interaction with the client, conveying values ​​of caring for the environment and, in general, more “safe” and “calm” communications are more important. Some Western methods of communicating with clients may seem outdated to Russian marketers – take, for example, the general focus on personal communication, when all technical conditions allow for accepting orders online. In many respects, Russian internet marketing has gone further than Western marketing.