I would not generalize the West as something uniform

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1 billion euros). WE WILL PROMOTE YOUR BUSINESS Read more Connecting People: Understanding Cultural Peculiarities A feature and at the same time a difficulty for marketing promotion is the discreteness of the Western market. Despite the fact that the basic language for Western digital is considered to be English, the product must be promoted locally taking into account the specifics of each geo. It is important to take into account the multinationality of the common space of Europe and to consider the specifics and mentality of each country.


Creatives created for the British audience will not work in France or Sweden list of cyprus whatsapp phone numbers or will give an incomparably low conversion compared to an adapted analogue. If we talk about differences in consumers, But if we take it in general, then each country has its own cultural code, content and platforms that are currently on the hype, the most popular and work best.


From experience, before entering a new market (if the intentions are serious, and not to make money and close in six months) it is worth spending 2-3 months on a deep and detailed study of the Internet environment of a particular country and its target audience in it. Communication with a resident of the country will greatly facilitate understanding. At the same time, such a resident can also be a partner agency of Internet services, which knows the market better.