Clarify the purpose and goal of implementing content SEO

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This article explains how to tackle content SEO and the overall flow of it. Please use it as a reference when you actually start content SEO.

First, determine the purpose of why you want to do content SEO. The content will differ depending on the purpose, such as "for company branding" or "to increase awareness of products and services." Also, setting KPIs for the goal will unify the direction of the company and make it easier to measure the effectiveness in the future.

Analyze your products and services from the perspective of the user searching for them
The ultimate goal of content SEO is to increase profits by purchasing or signing up for your new zealand phone number resource company's products or services. To achieve this, you need to create content that matches your products, otherwise it will not lead to access or conversions.

First, analyze your company's products from the user's perspective. For example, if you are an apparel company, clarifying whether your target audience is young or senior will help you find the right content. If you are having trouble imagining it, it is also a good idea to look at and analyze the websites of your rivals that rank highly in search results.