Quality content can be used as sales materials or proposals

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5. It serves as a means of customer development and relationship maintenance (lead nurturing)
Even if a user is not initially interested in your company, you can expect the content to stimulate their desire to buy and lead them to purchase your products or services. In addition, if users perceive the content as having a unified theme and being reliable and persuasive, their trust in your company will also increase.

If used effectively, content SEO can be an essential tool for lead nurturing, such panama phone number resources as nurturing customers and maintaining and strengthening relationships.

Many high-quality contents utilize the company's knowledge. Therefore, they can be used not only to approach users, but also as sales materials and proposals. They also save sales staff the trouble of creating materials from scratch, which will improve work efficiency.

When showing your content to customers at sales meetings, etc., if you can highlight that your company's content is appearing at the top of search results, it can also help gain their trust.