2) Interactive Content
One content technique to watch is interactive content, due to reasons such as "it doubles conversions over static content ( The MX Group )" and "successful B2B marketers are providing more visual, interactive content experiences ( TopRank Marketing )."
With Interactive Influencer Content (Lee Odden,TopRank Marketing) ”
So what exactly is interactive content? TopRank Marketing divides interactive content into spain phone number resource Top of Funnel (early stage of the purchasing process), Middle of Funnel, and End of Funnel (middle to late stages of the purchasing process, sales and purchasing timing), and gives examples of appropriate content for each.
Top of Funnel gives examples of contests (including rankings), games, quizzes, interactive infographics, assessments (checklists), etc. In other words, content that is easy for anyone to participate in and generally considered easy to understand.
Examples of content in the middle and end of the funnel include calculation pages (profit and loss calculations, implementation cost simulations, etc.), interactive white papers/eBooks (including dynamic elements such as videos and real-time statistical results), interactive videos (clickable, allowing users to refer to or select the information they need while browsing), wizard-type pages (easy-to-fill forms), and product configurators (pages where you can view product images in 360 degrees). These are the more detailed, specific content that buyers need when considering a purchase, and make it easy for them to obtain the information they are looking for.