The site should also always have up-to-date information, be updated regularly, so that the user feels that the company is actively working, services are provided, prices are true, and goods are in stock.
and an effective website should evoke an emotional response in the visitor. He should see how his task will be solved and what the desired result will be. A good phone is sold not by its descriptions, but by the quality of the photos and videos taken with it. A good y visitors. A good educational course - positive reviews, high ratings and success stories of its graduates.
2. Low quality of texts
Only high-quality content should be placed on the site, because it is based on the texts that the user will learn the information he is interested in about a particular product and make a decision about its purchase. All materials should be well structured and have catchy titles so that visitors' attention immediately switches to them. Research data from the Nielsen Norman Group show that good titles increase traffic by up to 500%.
Strict adherence to basic typography rules creates a positive vietnam whatsapp number user experience.
Development of selling sites statistics web design UX/UI
3. Lack of contrast
UX/UI web design is primarily based on visual design. A website visitor or mobile app user should feel trust in the information posted on them during interaction. That is why graphic designers recommend using real descriptions and images of a product or service.
Visual design includes the choice of color scheme and optimal contrast. They help the user navigate the site interface better and perceive the information more easily. With the help of color, you can emphasize the necessary elements: product name, price, discounts and promotions, delivery date. It is usually recommended to use a maximum of three contrasting colors and two fonts.
4. Insufficient optimization
A site with poor loading speed optimization cannot count on customer loyalty. Optimization is an important part of the development process. If a page loads for more than two seconds, this is already an alarming signal, especially when it comes to developing online stores . And every extra second works to reduce user loyalty by 16% and conversion by 7% (according to AberdeenGroup).
Page loading speed is a parameter that you should definitely pay attention to when developing selling sites, because it affects SEO promotion. It is not without reason that search robots take it into account when ranking search results.
The following factors influence the increase in page loading speed:
number of HTTP requests (the fewer, the better);
availability of plugins (they need to be reduced);
image and video settings (they need to be optimized).
Today, it is also important that the site opens equally well both on a computer and on a phone screen. Perhaps, we can even say that the future belongs to m-commerce. In 2021, its share of e-commerce was more than 70%. Insufficient optimization of the application or mobile version of the site inevitably leads to the loss of half of the customers. In our time, this is an unaffordable luxury.
5. Complex shapes
Landing page development usually includes various forms for communication with visitors. They can be used to register, subscribe, or simply leave contact information.
Filling out forms should take a minimum of time, so it is advisable to limit the fields to the most necessary ones. With competent UX/UI web design, their number usually does not exceed 2-3, so that it is enough for basic contact information. Too many fields reduce conversion.
Website creation for a psychologist web design
Example of website development. Development of a selling website for a psychologist.
6. Development of selling sites and poorly thought-out navigation
The user interacts with the site using different blocks and pages, where forms, calls to action and other elements are placed. All of them must be coordinated with each other and lead the client to perform the target action.
Clear structuring of all elements and clear navigation helps to guide the visitor along the planned path. The development of selling sites involves compliance with the following requirements:
It is essential to have a multi-level “Menu” with a detailed list of all pages and sections of the site;
menu items can be divided into levels according to user expectations (for example, a more general first-level item “Cameras” is specified by second-level items – “DSLR” and “Mirrorless”);
the ability to search a website or catalog, allowing the customer to find the goods or services that interest them, even if they were printed with errors;
The search result should not lead to a blank page - it is better to place cards with descriptions of alternative or recommended products on it.
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7. Problems with the Call to Action button and its presence
The presence of a Call to Action (CTA) button is a must for a site that is effective in sales. At the same time, it should be located in such a way as to attract the attention of visitors and lead them to perform the target action. If the CTA button is poorly debugged, then the conversion may drop significantly.
UX/UI web design and, in general, the development of a selling website assume that the CTA button should be:
bright color;
large in size, so that it immediately catches the eye even in the mobile version of the site;
in a convenient place (best of all – at the top of the page, but can also be duplicated at the bottom);
briefly but meaningfully formulated so that it is immediately clear what action is expected from the user (for example, “Subscribe” or “Add to cart”).
8. Lack of feedback from other people
Before making a purchase decision, most people (at least 70%, according to Mintel) prefer to read reviews from real people first. That’s why it’s important to include so-called “social proof” on your website that a given product or service actually has the characteristics stated in the description.
Statistics collected by Reevoo show that having reviews can increase conversion by almost 5%, and overall sales by as much as 18%. Meanwhile, some companies “forget” to place a block with feedback from their customers on their website, and this is a serious flaw that affects sales.
Of course, if the reviews are written as if they were a template or they are obviously untrue, then they will not be of any use either – clients may feel deceived and lose trust in the site forever.
9. Problems with the site's condition
While navigating the site, the user may lose contact with it and, as a result, leave it without performing the target action. This usually happens when adding a product they like to the cart, placing an order, or switching between pages. The user suddenly stops seeing whether pressing the button led to any result (whether they managed to add the product to the cart, arrange delivery, load the page, etc.).
The development of selling sites assumes that such situations are reduced to a minimum. This is possible if there are hints and notifications that help a potential client navigate the site better. It is important that the interface is not only convenient and understandable for the user, but also friendly towards him. For example, if an error occurs, you can send a notification explaining what happened and how it can be fixed.
For example, it is important to have a properly designed 404 error page so that even if there is a glitch on the site, the user does not leave your resource if possible. This is especially important for search engine optimization of your site.
Web design UX/UI page 404
Examples of 404 error page design in website design from MindRepublic.
10. Failure to convey the value of the product to the consumer
The results of numerous studies clearly prove that a person makes a purchase decision in the first few seconds (on average, from 3 to 7). In a highly competitive environment, companies must act quickly and immediately create a positive opinion of themselves and their products in the potential client. To do this, you must first clearly formulate and then tell in an accessible form about the value and uniqueness of the goods and services offered. Defining the company's positioning and developing a brand platform helps with this .
It is recommended to place information about the advantages of the product in the most visible place, and it should find a positive response from site visitors. For example, it would be a bad decision to immediately offer a paid subscription without the possibility of a trial period. Most likely, users would prefer not to use such an application at all than to pay money for a "pig in a poke."
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