Does Google Ads require a large amount of budget to receive inquiries?

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Inaccurate traffic results in few inquiries and low quality.

2. Connect words into sentences - get page traffic
Setting up the backend is just about not missing out on search volume. How to convert these search volumes into page traffic is the key to making advertising effective.

At the second level of the pyramid, what you need to do is to be familiar with the various functions and principles of Google Ads and know how to use Google Ads to attract accurate traffic, which is equivalent to understanding the elements that attract users and stringing them together into advertising sentences .

Pitchers at this level need to know the principles of the basic functions of Google Ads. The most notable feature is that they have a certain understanding of the quality score and know that Google Ads can be optimized around the quality score.

For example, you need to understand the correlation between barbados b2b leads keywords, advertising slogans and landing pages.

Assuming that the keyword is "glass bottle manufacturer", the advertising slogan should be written based on the products and solutions that "glass bottle manufacturer" can provide, and the landing page should choose the corresponding product page.

If you are already familiar with the functional settings of the advertising backend, for example, you know that higher-quality B2B inquiries in your industry come from the PC side, but the mobile side consumes more of the budget and the conversion effect is not very good, you can reduce the mobile side budget by 30% in advance.

At this level, the traffic generation effect that can be achieved is: some accurate inquiries can be obtained, but the conversion rate is not high and is not stable.

To achieve a higher and more stable conversion rate, you still lack the last secret - landing page.