Creating Progressive Profiling for Enrichment

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The Twitch platform has become, among other things, the preferred terrain of Samuel Étienne, who, alongside Alix Bouilhaguet , offers with the program “20h22” a digital variation of the eponymous show by Anne-Sophie Lapix on France 2. Far from the linear audience results, these live shows, which have so far hosted Anne Hidalgo, Marine Le Pen, Éric Zemmour and Valérie Pécresse, have still accumulated more than 260 thousand views. For its part, INA has launched its political program “ ADN ” on its website INA.fr and social networks since mid-March .


Each day, this long format highlights a candidate in the presidential france phone number library election by drawing their political DNA, through archive images to which they react, all guided by the voice of journalist Patrick Cohen. The newspaper Libération is diving into the deep end of political podcasts with Lybélisée , an audio format where Jean-Mathieu Pernin talks with journalists, readers and listeners on major current affairs through the prism of elections. The “ pure players ” are investing in platforms to reconcile young people with politics. One of the key examples is that of “ HugoDécrypte ”, a reference for information broadcast on multiple platforms on TikTok (1.


9 million subscribers), Instagram (1.6 million subscribers), YouTube (more than 2 million on its two channels) and Twitch (214 thousand subscribers on its Mashup channel). Hugo Travers, as he is called, wants to make current events accessible to the 18-24 year-old generation by “ making them understandable and presenting them correctly in terms of both content and form ”, by adapting to the codes of the platforms. With this in mind, Hugo also launched, as part of the presidential election, “ L'interview face cachée ” where he receives the 12 candidates in a format where the codes of social networks are abundantly used (digital screen where emojis appear that punctuate the interview, decryption of “ memes” with the candidates, reaction to tweets, etc.