Invite customers to participate in the online exhibition via email
Posted: Sun Jan 19, 2025 8:19 am
I believe that everyone is already familiar with the preparations for offline exhibitions, but the new online exhibition format has put forward new requirements for the preparatory work. What should B2B companies do to seize the dividends of online exhibitions?
1. Material preparation
How to prepare product pictures?
Official requirements : Each exhibition area must upload at least 10 representative products; there is no upper limit on the number of exhibits uploaded; the number of uploaded items must not be less than the lower limit.
Material suggestions: product multi-angle appearance display costa rica b2b leads pictures, functional diagrams, text introduction, specifications and technical parameters; company text introduction and real-life pictures. Each product must provide detailed Chinese and English names and product descriptions. Pictures, videos, 3D display files, etc. should be clear and have prominent features, and the display content should be as rich and diverse as possible. If the company needs it, it can customize the product code according to the situation to facilitate docking with its own database.
The official requirement is that companies need to upload all information before May 25. There is still one month left, so companies should act immediately. It should be noted that they must prepare materials according to some of the material specifications given by the official:
(Specifications and requirements for online materials provided by the Canton Fair, information source: Guidelines for Online Exhibition of the 127th Canton Fair, Part 1)
When taking product pictures, you need to pay attention to the following 3 points, no matter what the product is, to check whether a product picture is qualified:
Whether the product material is expressed correctly
Whether it truly reflects the product texture
Does it express the three-dimensional sense of the product?
We have compiled some photography tips for several major categories of products for your reference:
1. Material preparation
How to prepare product pictures?
Official requirements : Each exhibition area must upload at least 10 representative products; there is no upper limit on the number of exhibits uploaded; the number of uploaded items must not be less than the lower limit.
Material suggestions: product multi-angle appearance display costa rica b2b leads pictures, functional diagrams, text introduction, specifications and technical parameters; company text introduction and real-life pictures. Each product must provide detailed Chinese and English names and product descriptions. Pictures, videos, 3D display files, etc. should be clear and have prominent features, and the display content should be as rich and diverse as possible. If the company needs it, it can customize the product code according to the situation to facilitate docking with its own database.
The official requirement is that companies need to upload all information before May 25. There is still one month left, so companies should act immediately. It should be noted that they must prepare materials according to some of the material specifications given by the official:
(Specifications and requirements for online materials provided by the Canton Fair, information source: Guidelines for Online Exhibition of the 127th Canton Fair, Part 1)
When taking product pictures, you need to pay attention to the following 3 points, no matter what the product is, to check whether a product picture is qualified:
Whether the product material is expressed correctly
Whether it truly reflects the product texture
Does it express the three-dimensional sense of the product?
We have compiled some photography tips for several major categories of products for your reference: