Airbnb relies heavily on stories from people who use the service to connect with new customers.
Posted: Sun Jan 19, 2025 8:21 am
GoPro
GoPro is another brand that dared to use the storytelling approach to inspire consumers to enjoy adventures and live in the present. Its people-centered campaigns show stories whose protagonists value memories and sharing them with their loved ones.
The brand's mission is to make people feel free and learn to celebrate memorable moments. All of its products are geared toward capturing users' lives and showing those records to the world.
The key to the brand's strategy is to give its consumers a voice so they can share their best moments.
Guinness
Narratives change over time and the Guinness brand kenya business email list wanted to demonstrate this through an impressive advertising campaign with storytelling.
Moving away from the classic stereotypes of tough guys who drink beer, the brand wanted to portray a man who does it, but who can also be sensitive.
The plot is simple: a wheelchair basketball game takes place, and at the end the group of athletes drink a pint of Guinness. The unexpected twist is that, in the end, it turns out that only one of the men on the team is a real wheelchair user; the rest, his friends, only use their wheelchairs so they can all play together.
This campaign had a high impact on social media and reached three million views in just four days.
GoPro is another brand that dared to use the storytelling approach to inspire consumers to enjoy adventures and live in the present. Its people-centered campaigns show stories whose protagonists value memories and sharing them with their loved ones.
The brand's mission is to make people feel free and learn to celebrate memorable moments. All of its products are geared toward capturing users' lives and showing those records to the world.
The key to the brand's strategy is to give its consumers a voice so they can share their best moments.
Guinness
Narratives change over time and the Guinness brand kenya business email list wanted to demonstrate this through an impressive advertising campaign with storytelling.
Moving away from the classic stereotypes of tough guys who drink beer, the brand wanted to portray a man who does it, but who can also be sensitive.
The plot is simple: a wheelchair basketball game takes place, and at the end the group of athletes drink a pint of Guinness. The unexpected twist is that, in the end, it turns out that only one of the men on the team is a real wheelchair user; the rest, his friends, only use their wheelchairs so they can all play together.
This campaign had a high impact on social media and reached three million views in just four days.