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Tips for using emojis in email subject lines Knowing how to use emojis for email subjects requires having a few principles under control. Here are some practical tips to help you achieve this: 1. Don't overuse them or include them just for the sake of it While they can improve open rates and create visual impact, you should avoid overusing them. to the message you want to convey. 2. Identify your subscribers' main email managers The visibility of emojis depends on the device chinese student phone number list and email client. It's important to consider compatibility with the platforms your subscribers use. For example, Outlook 2003 doesn't support emojis, and some devices may replace symbols with words like “emoji.” emojis for email subject 3. Take advantage of special dates Include emojis in specific campaigns such as birthday greetings, special offers or anniversaries.


These occasions are perfect for capturing your subscribers' attention. 4. Perform A/B tests to decide whether to use emojis Emojis can be too informal for certain audiences or campaigns. The best option is to run A/B tests to gain insight into user visibility and preference. Examples of emojis in emails Advantages of using emojis in your email subjects In addition to the benefits mentioned above, emojis can help you build brand awareness by maintaining a consistent line in your communications. Companies like Reason Why have managed to stay top of mind with users by using the same emojis consistently. Conveying experiences and emotions is another plus. Since 95% of purchasing decisions are made from an emotional perspective, emojis can help you build a deeper connection with your subscribers.