Sales velocity variables
Posted: Sun Jan 19, 2025 9:00 am
Below are the four variables currently measured by your CRM that are used in the sales velocity formula:
number of possibilities;
average transaction cost;
Win/conversion ratio value;
sales cycle length.
To learn how to use each of these dentist database sales velocity variables to guide your organization's planning and goal setting, let's take a closer look at them:
Number of possibilities
There are always a certain number of opportunities in your organization's pipeline. You need to make sure that they are real. Profits can suffer if the sales funnel is clogged with invalid leads, and only a few have a chance to close.
Cost (average size) of a transaction
Each party must spend one of the most important resources on a transaction – time. You need to make sure that this indicator is used with maximum benefit for you and for the potential client. This is achieved by providing such offers and additions that will make their life easier, and will increase your average transaction cost and sales speed.
Sales velocity variables
Win/Conversion Rate
It shows the average percentage of wins, which should be directly proportional to the number of leads you generate. And correct and high-quality. To determine the percentage of wins, you need to divide the number of sales won by the total number of opportunities.
Sales cycle length (measured in months)
Cycle length is about making your sales process more efficient. This is done by revising your sales plan and increasing your sales force from time to time. These strategies help shorten your average sales cycle and close more quality deals faster.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for fre
number of possibilities;
average transaction cost;
Win/conversion ratio value;
sales cycle length.
To learn how to use each of these dentist database sales velocity variables to guide your organization's planning and goal setting, let's take a closer look at them:
Number of possibilities
There are always a certain number of opportunities in your organization's pipeline. You need to make sure that they are real. Profits can suffer if the sales funnel is clogged with invalid leads, and only a few have a chance to close.
Cost (average size) of a transaction
Each party must spend one of the most important resources on a transaction – time. You need to make sure that this indicator is used with maximum benefit for you and for the potential client. This is achieved by providing such offers and additions that will make their life easier, and will increase your average transaction cost and sales speed.
Sales velocity variables
Win/Conversion Rate
It shows the average percentage of wins, which should be directly proportional to the number of leads you generate. And correct and high-quality. To determine the percentage of wins, you need to divide the number of sales won by the total number of opportunities.
Sales cycle length (measured in months)
Cycle length is about making your sales process more efficient. This is done by revising your sales plan and increasing your sales force from time to time. These strategies help shorten your average sales cycle and close more quality deals faster.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for fre