Dynamic Retargeting
Posted: Sun Jan 19, 2025 9:18 am
Dynamic retargeting is very useful for e-commerce because it allows you to personalize the impressions of your ads. With this technique, you can show users, while they are browsing other websites, those products in which they have shown interest.
Mobile Retargeting
This type of retargeting involves sending users back to your website through ads, videos or banners on their mobile devices. Considering the massive use of cell phones, this is an excellent strategy to stay top of mind for consumers.
The idea is to target users where they spend most of their time to be more effective in establishing new contacts.
What is remarketing?
The root of the confusion between retargeting and georgia whatsapp number database remarketing stems from their differences in the past. Remarketing refers to recontacting customers or leads who have already interacted with the brand in the past via email.
In the past, email lists were an island within the databases that were worked on in marketing. Today, all advertising tools on platforms such as Facebook or Google Ads offer options to include contacts from an email list.
That is why, although both actions were different at the beginning, they have now become something very similar.
Another particular property that we can attribute to remarketing is that it works with contacts who have left the website without having completed a specific process (a purchase, a registration, a request, etc.).
This is the case, for example, of users who abandon a shopping cart without completing the purchase: they are the audience to whom the remarketing strategy will be directed . In other words, remarketing aims to recontact customers who were left somewhere in the sales funnel.
Mobile Retargeting
This type of retargeting involves sending users back to your website through ads, videos or banners on their mobile devices. Considering the massive use of cell phones, this is an excellent strategy to stay top of mind for consumers.
The idea is to target users where they spend most of their time to be more effective in establishing new contacts.
What is remarketing?
The root of the confusion between retargeting and georgia whatsapp number database remarketing stems from their differences in the past. Remarketing refers to recontacting customers or leads who have already interacted with the brand in the past via email.
In the past, email lists were an island within the databases that were worked on in marketing. Today, all advertising tools on platforms such as Facebook or Google Ads offer options to include contacts from an email list.
That is why, although both actions were different at the beginning, they have now become something very similar.
Another particular property that we can attribute to remarketing is that it works with contacts who have left the website without having completed a specific process (a purchase, a registration, a request, etc.).
This is the case, for example, of users who abandon a shopping cart without completing the purchase: they are the audience to whom the remarketing strategy will be directed . In other words, remarketing aims to recontact customers who were left somewhere in the sales funnel.