Like any manager, a marketing director must know:
legislative and regulatory acts, information on the organization of the work of the marketing service, how the financial and economic state of the market is assessed, as well as its capacity;
how the solvency of demand for manufactured goods is determined, how long-term and current plans for the production and sale of products are developed;
all features of manufactured advantages of using our skype database goods: both technological and design, their characteristics, consumer properties, as well as the main differences from the products of foreign competitors, advantages and disadvantages;
methods for studying market conditions, developing and compiling forecasts of demand for manufactured goods;
production economy;
how to organize advertising campaigns;
methods for studying the motivation of buyers' attitudes towards manufactured goods;
conditions of delivery of products, their storage and transportation;
how to organize fruitful cooperation with dealers and the media;
how to provide accessible methods of repairing products;
the procedure for reviewing and drafting responses to consumer complaints regarding poor-quality goods, including those related to advertising documentation;
standards and specifications that apply to all of the company's products;
technology and organization of production, fundamentals of management and labor relations;
how to organize the accounting of the fulfillment of plans for the sale of goods and prepare reports in this area;
Fundamentals of labor legislation;
current standards in the field of labor protection and industrial safety, industrial sanitation, fire protection.