Coronavirus: who gained market share during the pandemic
Posted: Sun Jan 19, 2025 9:30 am
The crisis triggered by the coronavirus has had a major impact on the economy. All businesses have been exposed to fluctuations, especially micro, small and medium-sized enterprises.
If entrepreneurship means having resilience , then we must rethink our performance in the market to find new opportunities .
While some segments have seen a sharp drop in sales volume, others have expanded their operations. Supermarkets, pharmacies and delivery services are the most talked about. However, other sectors are also experiencing high demand.
That's why we need to keep an eye on consumer 99 acres database in order to find new business opportunities.
Behavior changes
Amid the pandemic, Brazilians have increased their purchases of medicines and food, as well as hygiene items. Water, ready-made meals and cleaning products have also been added to the list.
But even before the first confirmed case in Brazil, consumers were already taking precautions. According to a report by ABComm , online purchases of medicines and pharmacy items increased by 111% between February 24 and March 18. In the same period, the beauty and perfumery sector (which includes personal hygiene) saw an increase of 83%. Supermarkets grew by 80%, including food, beverages, hygiene and cleaning products.
In just a few weeks, consumer behavior has changed – and the trend is set to continue changing . That’s why it’s so important to know your customers. Every consumer profile has fears, desires, and anxieties… anticipating these needs is what guarantees a company’s survival.
But don't think that all your customers need is hand sanitizer. In addition to the items mentioned above, many other products are requested.
Segments that grew during the coronavirus crisis
Delivery apps
More than a third of the world's population is in quarantine . To avoid leaving home, many consumers are shopping online.
Rappi, for example, recorded a 30% increase in the number of orders.
To minimize the effects of the crisis, many bars, cafes and restaurants have adopted delivery apps as part of their sales strategy.
(Photo: Carol Smiljan/NurPhoto/Getty Images)
eCommerce
Online commerce has also grown significantly. According to ABComm, online shopping has soared by 40% . Analyzing specific sectors, Konduto pointed out a 643% increase in e-commerce for toys and 187.90% in e-commerce for sporting goods. See the full survey .
If entrepreneurship means having resilience , then we must rethink our performance in the market to find new opportunities .
While some segments have seen a sharp drop in sales volume, others have expanded their operations. Supermarkets, pharmacies and delivery services are the most talked about. However, other sectors are also experiencing high demand.
That's why we need to keep an eye on consumer 99 acres database in order to find new business opportunities.
Behavior changes
Amid the pandemic, Brazilians have increased their purchases of medicines and food, as well as hygiene items. Water, ready-made meals and cleaning products have also been added to the list.
But even before the first confirmed case in Brazil, consumers were already taking precautions. According to a report by ABComm , online purchases of medicines and pharmacy items increased by 111% between February 24 and March 18. In the same period, the beauty and perfumery sector (which includes personal hygiene) saw an increase of 83%. Supermarkets grew by 80%, including food, beverages, hygiene and cleaning products.
In just a few weeks, consumer behavior has changed – and the trend is set to continue changing . That’s why it’s so important to know your customers. Every consumer profile has fears, desires, and anxieties… anticipating these needs is what guarantees a company’s survival.
But don't think that all your customers need is hand sanitizer. In addition to the items mentioned above, many other products are requested.
Segments that grew during the coronavirus crisis
Delivery apps
More than a third of the world's population is in quarantine . To avoid leaving home, many consumers are shopping online.
Rappi, for example, recorded a 30% increase in the number of orders.
To minimize the effects of the crisis, many bars, cafes and restaurants have adopted delivery apps as part of their sales strategy.
(Photo: Carol Smiljan/NurPhoto/Getty Images)
eCommerce
Online commerce has also grown significantly. According to ABComm, online shopping has soared by 40% . Analyzing specific sectors, Konduto pointed out a 643% increase in e-commerce for toys and 187.90% in e-commerce for sporting goods. See the full survey .