This is where the discontent arises
Posted: Sun Jan 19, 2025 9:39 am
The White Noise Wave : Further raising the tide of discontent is the recent trend that is invading audio platforms. Entire playlists composed of songs that are nothing more than generic sounds in loop. The sound of rain is the most classic. These are sounds that fall into the category of so-called “white noise” , designed to help the brain relax, study or fall asleep . With the rise of AI tools that allow for fast and cheap audio production, platforms are filling up with these generic music loops that have neither record labels nor professional musicians behind them.
, because the platforms do not make a distinction and assign the maldives business email list same commissions to this anonymous art as to that of professional artists. The big shift : Following these problems, according to the Financial Times, "the first major change in the music streaming business model since Spotify launched in 2008" is about to take place . Universal Music, the world's largest record company, and Deezer, a French music streaming service widely used abroad, are creating a new compensation model . In their calculation, royalties for professional artists who generate at least 1,000 plays per month will be given double the weight compared to others.
And plays will be worth quadruple if listeners actively search for a song or musician. Deezer CEO Jeronimo Folgueira announced the news as follows: "There are 90 million songs on Deezer and many of them are just noise. It is fundamentally wrong that a 30-second recording of a washing machine is paid as much as the latest Harry Styles single . " So starting this October, Deezer will test the new model in France. In the meantime, Universal will try to introduce it to other platforms such as Spotify, Tidal and SoundCloud. THE BEST FROM MARKETERS Want to come to Morocco with us? There are still a few spots left for the Marketers Experience.
, because the platforms do not make a distinction and assign the maldives business email list same commissions to this anonymous art as to that of professional artists. The big shift : Following these problems, according to the Financial Times, "the first major change in the music streaming business model since Spotify launched in 2008" is about to take place . Universal Music, the world's largest record company, and Deezer, a French music streaming service widely used abroad, are creating a new compensation model . In their calculation, royalties for professional artists who generate at least 1,000 plays per month will be given double the weight compared to others.
And plays will be worth quadruple if listeners actively search for a song or musician. Deezer CEO Jeronimo Folgueira announced the news as follows: "There are 90 million songs on Deezer and many of them are just noise. It is fundamentally wrong that a 30-second recording of a washing machine is paid as much as the latest Harry Styles single . " So starting this October, Deezer will test the new model in France. In the meantime, Universal will try to introduce it to other platforms such as Spotify, Tidal and SoundCloud. THE BEST FROM MARKETERS Want to come to Morocco with us? There are still a few spots left for the Marketers Experience.