The merchant club membership plan tailored
Posted: Sun Jan 19, 2025 9:44 am
Wang Yurong, general manager of LINE Enterprise Solutions Division, pointed out that LINE is already a software used by 21 million users in Taiwan almost every day. Looking at the business scenario of official accounts in recent years, for retail merchants, official accounts are also the business and consumer. important communication bridge. Starting from consumer needs, we sort out three major business points that cannot be ignored. These three major consumer needs come from Nielsen's observation of LINE usage behavior survey data in 2023. They are: personalized services that meet needs, customers' desire to be the first to see membership reward offers, and practical and convenient functions from the customer's perspective.
Wang Yurong explained. In response to these three major demands, LINE provides three major solutions to the business strategy of the 2024 official account. (1) Provide exclusive notification interactions, such as one-on-one chat and group messaging to meet personalized service needs. (2) Member loyalty management, the official account has simple and germany phone number data ready-to-use coupons and point card functions, making consumers more willing to stay connected with merchants. (3) Provide convenient and practical functions and make good use of consumer-friendly services, such as graphic menus and automatic response messages, to help friends find information and get answers instantly; create a better experience so that friends can never leave the merchant.
For small and medium-sized merchants officially launched Recognizing that more than 90% of Taiwan's businesses are small and medium-sized enterprises, LINE Taiwan officially launched the "LINE Biz-Solutions Merchant Club Membership Program" for merchants who want to run official accounts but don't know how to start. Wang Yurong said, "This project highly meets the needs of SMB businesses and uses the LINE Merchant Club system to fully support merchants to expand their business!" Currently, the Merchant Club membership plan is divided into four levels of membership: "Green, Bronze, Silver, and Gold" based on the number of stars.
Wang Yurong explained. In response to these three major demands, LINE provides three major solutions to the business strategy of the 2024 official account. (1) Provide exclusive notification interactions, such as one-on-one chat and group messaging to meet personalized service needs. (2) Member loyalty management, the official account has simple and germany phone number data ready-to-use coupons and point card functions, making consumers more willing to stay connected with merchants. (3) Provide convenient and practical functions and make good use of consumer-friendly services, such as graphic menus and automatic response messages, to help friends find information and get answers instantly; create a better experience so that friends can never leave the merchant.
For small and medium-sized merchants officially launched Recognizing that more than 90% of Taiwan's businesses are small and medium-sized enterprises, LINE Taiwan officially launched the "LINE Biz-Solutions Merchant Club Membership Program" for merchants who want to run official accounts but don't know how to start. Wang Yurong said, "This project highly meets the needs of SMB businesses and uses the LINE Merchant Club system to fully support merchants to expand their business!" Currently, the Merchant Club membership plan is divided into four levels of membership: "Green, Bronze, Silver, and Gold" based on the number of stars.