Structured data makes your site's results stand out on the search page.
They take up more space and can contain images and review diagrams, which are the ratings marked by stars.
These types of more eye-catching results have a higher click-through rate and are therefore often tweaked to trick search engines into appearing there. In some cases, very high reviews with 5-star ratings are placed and various structured data is added to stand out from the competition. In other cases, structured data is used to drive traffic to a different site than the one that was shown in the search result.
Although there is not yet an algorithm that detects fraud in canada whatsapp resource cases of abuse of this practice, search engines ask that potential offenders be reported. Information can be found in the Google help section “ Report ad ”.
Report competitor sites constantly
It is a Black Hat SEO technique that involves continuously reporting competitors' ads or commenting negatively on their reviews from fake accounts in an attempt to lower their Google My Business score .
In some cases, toxic and low-quality links are generated on competitor sites in an attempt to penalize them. Search engines are aware of these practices and, once notified, can remove negative comments; there are even tools, such as Google's Disavow Links , to unlink harmful links from the affected website.
Sanctions
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Depending on the number of violations and their severity, Google may impose different penalties. The mildest are a drop of 30 to 50 positions in the search results; then a drop of 950 positions; and finally, the expulsion of the site from Google.
Some penalties are automatic, imposed directly by the algorithms; others are manual, made by Google professionals. The truth is that it can take a long time before they are lifted. Google Panda is responsible for penalizing content and Google Penguin, for links.
If your site is penalized, you will receive a message in Google Search Console. After resolving the issue, you will need to request a reconsideration to end the penalty and have your page appear in search results again.