Treat your Bio like a business card .

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Remember that specificity is the necessary condition for growth. Who is your audience made up of? Speaking to everyone is the same as speaking to no one, so the key word here is “specificity” . If you already have an audience, analyze it to understand what is the largest part that makes it up, the most profitable and the most active. Then choose which one to address. This guide by Dario on market analysis can help you at this stage. Follow the architecture of an elite Instagram profile

On such a card a (good) Marketer would write who yemen b2b leads they are, what they do and why they should follow them. Plus a CTA in case they have external business assets. Do the same in the Bio. Build an emotional funnel in Highlighted Stories . If you have written a good Bio, it will be very concise. In Stories, however, summarize in a precise, dynamic and personal way what those who are discovering you should know about you. Use hashtags strategically . Their presence will not directly contribute to your growth. They are just collectors and the algorithm treats them as such.

Do the same: you can invent one for each format and use it to direct your audience to the entire series. Create color anchors. Really, insist on making each piece of content unique, understandable, and memorable to ensure it grabs attention. Using bright, contrasting colors between your different posts helps you in this game. With the right editorial plan you can hit the jackpot (here's how) Saves are king . One of the most valuable KPIs to focus on is Content Saves . To try to get as many as possible, try to give people what they want from you.