For this post I only use the Advanced Segments Tool from Google Analytics

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In this week's Whiteboard Friday, Rand goes over the key components of three major areas of any SEO strategy--Technical, Content, and Marketing--to show you where and how you can plan your efforts so they won't be obsolete next month or next year. Whether you're just setting out to optimize your site, or you're already working with an SEO strategy, this video will help you find places to tie-up loose ends and avoid potential frustration down the road. PS - In the video Rand uses Hitwise as an example of a company that uses unique content effectively, referencing this post about Twitter traffic by Bill "Hold Me Closer Tiny" Tancer.


I noticed some months ago that SEOmoz was havin germany email list g more and more web analytics/conversion rate related post, so I decided to give it a shot and talk about segmenting your traffic data in order to have a better understanding of your traffic. . Segmenting by location: I used to work for a website who was selling services to UK people exclusively. When I started there they were driving exclusively organic traffic, and the overall landing page conversion rate was as good as expected.





So I started to segment the data by location and checked UK conversion rate against overall conversion rate. In fact the conversion rate of our target country was more than decent, and the reason our overall conversion rate seemed low was due to the mass traffic coming from other location (in this case coming from US). Unfortunately, we had nothing to offer them L. The solution was to drive more UK traffic and sort some SEO problem in fact.