Responsive Website: The Best Customer Experience

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Responsive websites have become essential for companies to achieve success on the internet, due to the variety of access devices.



Look around you, in your office, at the bus stop, in the food court at the mall, on the beach and even in traffic. Someone must be holding a cell phone, right?

It's such a common behavior that if you don't think about how it will nurse database your business, you run the risk of having an outdated website .

Since the advent of mobile devices , navigation has become more comprehensive and focused on user experience. Visitors need to navigate in an intelligible way, whether on computers, cell phones, or any device that accesses the internet. Therefore, developers have created a tactic where a single website layout automatically adapts to devices, called responsiveness. It provides simple and intuitive navigation, which improves the usability of the page.

Your website becomes much more functional and enjoyable for your visitors, which will certainly attract new customers, strengthen your company's brand and boost your business.

Why make a responsive website?
We know that more than half of the Brazilian population accesses the internet via cell phones. And it is in light of this fact that the need for your company to adapt to the appropriate model begins to arise.

In April 2015, Google launched an algorithm called “ mobile friendly ” that favors websites that are prepared to adapt to cell phones in searches, ranking responsive websites first. Non-responsive websites are not even shown. The company explains that the goal of its search engine ( Google Search ) is to provide relevant information to users. Therefore, they must ensure a good experience after clicking, quickly and efficiently.

Want to find out if you have a responsive website?
Google has a tool that performs compatibility tests and points out improvements. Just access this page and enter your website address. Take the test now and increase visits from potential customers.

In our next post we will talk about the main reasons to have a responsive website (and its advantages!), I hope you come back.

If you want to have a responsive website and don't know where to start, id5 Digital Agency can help you with that. Talk to one of our consultants.
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