Video Marketing: Why Use Videos in Your Strategy in 2020
Posted: Mon Jan 20, 2025 3:34 am
Currently, video marketing is the most effective strategy for finding your audience and retaining customers who have already purchased something from you.
video marketing
Attractive and highly viral, this technique is an excellent way to convey your brand identity and market your product or service on the internet.
Have you watched any videos today? I'm pretty sure you answered "yes".
This happens because we deal with a much larger architect database of information than we can absorb. And we look for quick and easy ways to make the most of our time.
The ease of transmitting the subject and the scope of being able to be seen on all mobile devices makes this digital strategy the best way to achieve your business objectives.
Want to know how to do this?
See how to use one of the main marketing trends for 2020 in your company's strategic actions.
The power of online video
The consumption of this content format has grown significantly.
According to the Video Viewers study , in the last five years the search for video content has grown by 165%, and has become one of the most popular formats on the internet.
Because it is multifunctional, it allows for different approaches and styles, and encourages engagement on your social networks.
YouTube is the main platform, with over 1 billion hours of video watched every day. But other channels also deserve attention. This is the case of Instagram (feed, stories and IGTV) with 1 billion viewers, WhatsApp with 120 million monthly active users and Tik Tok with 7.3 million users in Brazil.
What drives you to spend time on videos?
Video is a type of content that brings your audience closer to your business.
People looking for content prefer to get information from specialists or specific websites that cover the subject. This is a common trend in the virtual world. It is easier to believe words spoken in this format than to read texts written by them.
But answer me one question. When searching for content on the internet, do you prefer to see audiovisual, written or just audio material?
I confess that I prefer audiovisual materials. They hold my attention for longer and establish a relationship of trust. This directly impacts my purchasing decision and the conception of the promoted business. In addition, I can learn faster by watching and listening to tutorials and classes. However, just because I answer this does not mean that videos represent any threat to written content.
video marketing
Attractive and highly viral, this technique is an excellent way to convey your brand identity and market your product or service on the internet.
Have you watched any videos today? I'm pretty sure you answered "yes".
This happens because we deal with a much larger architect database of information than we can absorb. And we look for quick and easy ways to make the most of our time.
The ease of transmitting the subject and the scope of being able to be seen on all mobile devices makes this digital strategy the best way to achieve your business objectives.
Want to know how to do this?
See how to use one of the main marketing trends for 2020 in your company's strategic actions.
The power of online video
The consumption of this content format has grown significantly.
According to the Video Viewers study , in the last five years the search for video content has grown by 165%, and has become one of the most popular formats on the internet.
Because it is multifunctional, it allows for different approaches and styles, and encourages engagement on your social networks.
YouTube is the main platform, with over 1 billion hours of video watched every day. But other channels also deserve attention. This is the case of Instagram (feed, stories and IGTV) with 1 billion viewers, WhatsApp with 120 million monthly active users and Tik Tok with 7.3 million users in Brazil.
What drives you to spend time on videos?
Video is a type of content that brings your audience closer to your business.
People looking for content prefer to get information from specialists or specific websites that cover the subject. This is a common trend in the virtual world. It is easier to believe words spoken in this format than to read texts written by them.
But answer me one question. When searching for content on the internet, do you prefer to see audiovisual, written or just audio material?
I confess that I prefer audiovisual materials. They hold my attention for longer and establish a relationship of trust. This directly impacts my purchasing decision and the conception of the promoted business. In addition, I can learn faster by watching and listening to tutorials and classes. However, just because I answer this does not mean that videos represent any threat to written content.