You can further segment by affiliate partners, products, dates, page types, geographies, desktop vs
Posted: Mon Jan 20, 2025 3:36 am
Hosted by Michael Stelzner, the show explores this exciting new frontier in easy-to-understand terms.
Open your favorite podcast app and search for "AI Explored." Or click the button below to learn more.
I want to know more about artificial intelligence
. mobile devices, and other factors you can israel b2b leads control. You can then ask “buying questions,” for example, what would you do if you discovered that your conversion rate on mobile was only half that of desktop? If you don’t know, then you probably haven’t developed the ability to adapt to mobile devices.
JJ recommends starting small. Start by focusing on your traffic sources and landing pages. You can then drill down into more complex metrics.
Additionally, Looker Studio’s Marketing Effectiveness Ratio divides advertising costs by new customer revenue over days, weeks, or months to help determine the sustainability of your spend on lead generation. Regular automated reporting ensures key insights are communicated to decision makers without requiring them to interact directly with analysts.
For many marketers, the greatest utility is in quickly eliminating waste by stopping campaigns, platforms, and other initiatives that generate negative ROI. As JJ explains, "The simplest victory is to stop wasting." Losing money does no one any good. Leveraging tools like Looker Studio to stop unproductive spending can make room for investment in new strategies that can actually drive your business growth and build stakeholder trust.
Open your favorite podcast app and search for "AI Explored." Or click the button below to learn more.
I want to know more about artificial intelligence
. mobile devices, and other factors you can israel b2b leads control. You can then ask “buying questions,” for example, what would you do if you discovered that your conversion rate on mobile was only half that of desktop? If you don’t know, then you probably haven’t developed the ability to adapt to mobile devices.
JJ recommends starting small. Start by focusing on your traffic sources and landing pages. You can then drill down into more complex metrics.
Additionally, Looker Studio’s Marketing Effectiveness Ratio divides advertising costs by new customer revenue over days, weeks, or months to help determine the sustainability of your spend on lead generation. Regular automated reporting ensures key insights are communicated to decision makers without requiring them to interact directly with analysts.
For many marketers, the greatest utility is in quickly eliminating waste by stopping campaigns, platforms, and other initiatives that generate negative ROI. As JJ explains, "The simplest victory is to stop wasting." Losing money does no one any good. Leveraging tools like Looker Studio to stop unproductive spending can make room for investment in new strategies that can actually drive your business growth and build stakeholder trust.