Integrate API pipelines with Meta’s API gateway
Posted: Mon Jan 20, 2025 3:57 am
First-party data passed by the API is not compromised by browser or iOS changes. Jon says that if you don't have e-commerce integrated yet, an API gateway is the best choice because it piggybacks jordan b2b leads on any pixel events you create. You can also use Google's Tag Manager to manage your pixels.
However, setting up the workflow to move data from advertiser site databases to Meta's API was cost-prohibitive due to the cloud infrastructure required.
Jon recommends using more affordable options like Stape, which requires minor setup like DNS records and meta permissions. The integration then automatically extracts the conversion data. In an emergency, using Facebook's free Pixel plugin will work too.
By moving conversion data off the website, marketers can ensure that Meta will receive this first-party data even if the pixel is blocked. Jon says this will remain unimpeded for now as long as such infrastructure adheres to appropriate data processing transparency and user privacy regulations.
The key is that as other signals fade or become blurred by aggregation through Meta, the importance of conversion data only increases. Jon insists that you should prioritize feeding this intelligence into your optimization engine to show positive ROI. Otherwise, your spending may be misguided.
Meta's advertising products continue to change at a breakneck pace. Attribution, targeting, and artificial intelligence are all evolving rapidly, and advertisers are experiencing iteration after iteration. This makes many people accustomed to more control anxious. But Jon suggests that instead of shrinking from innovation, embrace it.
While the future remains uncertain, it is critical to maintain an experimental mindset, support algorithmic progress with intelligence, and continually improve the human experience.
However, setting up the workflow to move data from advertiser site databases to Meta's API was cost-prohibitive due to the cloud infrastructure required.
Jon recommends using more affordable options like Stape, which requires minor setup like DNS records and meta permissions. The integration then automatically extracts the conversion data. In an emergency, using Facebook's free Pixel plugin will work too.
By moving conversion data off the website, marketers can ensure that Meta will receive this first-party data even if the pixel is blocked. Jon says this will remain unimpeded for now as long as such infrastructure adheres to appropriate data processing transparency and user privacy regulations.
The key is that as other signals fade or become blurred by aggregation through Meta, the importance of conversion data only increases. Jon insists that you should prioritize feeding this intelligence into your optimization engine to show positive ROI. Otherwise, your spending may be misguided.
Meta's advertising products continue to change at a breakneck pace. Attribution, targeting, and artificial intelligence are all evolving rapidly, and advertisers are experiencing iteration after iteration. This makes many people accustomed to more control anxious. But Jon suggests that instead of shrinking from innovation, embrace it.
While the future remains uncertain, it is critical to maintain an experimental mindset, support algorithmic progress with intelligence, and continually improve the human experience.