Social Media Promotion in 2023: Trends, Approaches
Posted: Mon Jan 20, 2025 4:03 am
Pitfalls. Social media promotion in 2023 has retained the problems that emerged in 2022: mass blocking of the most popular platforms, weak attempts to find alternatives, a gloomy and all-encompassing news story.
How to promote? At the same time, marketing is a flexible environment and cannot stand still. Trends are being rebuilt, VPNs and other methods and approaches to promotion are used. Social networks still remain a powerful source of traffic and orders.
The article explains:
How Social Media Marketing Has Changed in 2023
5 Current Social Media Marketing Trends for 2023
4 New Approaches to Social Media Marketing in 2023
Best Social Media for Marketing in 2023
Social Networks You Shouldn't Choose for Promotion in 2023
5 Scenarios for Using Neura the benefit of using our student databasel Networks to Increase Website Conversion by 40%
Download for free
Instagram and Facebook are organizations whose activities are recognized as extremist in the Russian Federation.
How Social Media Marketing Has Changed in 2023
The disappearance of the largest market participants, an unstable price situation, sanctions pressure, problems with advertising campaigns, and falling demand are just a small part of the changes that affected the Russian economy in 2022. All this time, companies have been adapting to new circumstances. In particular, reforms affected Internet marketing, where it became necessary to develop new principles.
Social Media Marketing in 2023
In our country, an established methodology for promotion in social networks has been formed for years, where the central place was occupied by foreign social networks Facebook*, Instagram* and TikTok. At the same time, an important component of SMM was the communication process, carried out, among other things, by monitoring the main world news. In 2022, significant changes took place:
ban on foreign social networks;
adjustment of promotion goals;
termination of work with news messages.
Read also!
"Lead generation - what is it? Basic methods and how to manage them"
Read more
A new era has arrived in Russian marketing. This is evidenced by the following characteristics of the main trends, which are indicated by data from marketing agencies and the results of market research:
From image promotion to the synthesis of image and performance promotion
Previously, there were two independent directions of SMM – image and performance.
During the marketing promotion process, effective interaction with the audience was established to increase trust and create a memorable image of the company. The performance involved the use of social media mechanisms to expand sales. Small and medium-sized companies were more involved in it, while large organizations hired specialized agencies for these purposes, whose activities were related to the placement of direct targeted advertising.
After 2022, everything looks different. During briefings and tender discussions, the task is regularly set to develop a strategy that would allow for the development of communications simultaneously with a general increase in the efficiency of online sales. Now influential Russian companies are trying to solve the problem of using social networks as a marketing tool in all areas, from attracting an audience to final sales. This is due, among other things, to the emergence on the market of a large number of notable participants who are entirely focused on independent promotion through social networks with the ability to evaluate the results of events.
The solution to this problem will be on the agenda in 2023 as well.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
The Secret ROI Formula: Instant Advertising Efficiency Calculator
Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
How to promote? At the same time, marketing is a flexible environment and cannot stand still. Trends are being rebuilt, VPNs and other methods and approaches to promotion are used. Social networks still remain a powerful source of traffic and orders.
The article explains:
How Social Media Marketing Has Changed in 2023
5 Current Social Media Marketing Trends for 2023
4 New Approaches to Social Media Marketing in 2023
Best Social Media for Marketing in 2023
Social Networks You Shouldn't Choose for Promotion in 2023
5 Scenarios for Using Neura the benefit of using our student databasel Networks to Increase Website Conversion by 40%
Download for free
Instagram and Facebook are organizations whose activities are recognized as extremist in the Russian Federation.
How Social Media Marketing Has Changed in 2023
The disappearance of the largest market participants, an unstable price situation, sanctions pressure, problems with advertising campaigns, and falling demand are just a small part of the changes that affected the Russian economy in 2022. All this time, companies have been adapting to new circumstances. In particular, reforms affected Internet marketing, where it became necessary to develop new principles.
Social Media Marketing in 2023
In our country, an established methodology for promotion in social networks has been formed for years, where the central place was occupied by foreign social networks Facebook*, Instagram* and TikTok. At the same time, an important component of SMM was the communication process, carried out, among other things, by monitoring the main world news. In 2022, significant changes took place:
ban on foreign social networks;
adjustment of promotion goals;
termination of work with news messages.
Read also!
"Lead generation - what is it? Basic methods and how to manage them"
Read more
A new era has arrived in Russian marketing. This is evidenced by the following characteristics of the main trends, which are indicated by data from marketing agencies and the results of market research:
From image promotion to the synthesis of image and performance promotion
Previously, there were two independent directions of SMM – image and performance.
During the marketing promotion process, effective interaction with the audience was established to increase trust and create a memorable image of the company. The performance involved the use of social media mechanisms to expand sales. Small and medium-sized companies were more involved in it, while large organizations hired specialized agencies for these purposes, whose activities were related to the placement of direct targeted advertising.
After 2022, everything looks different. During briefings and tender discussions, the task is regularly set to develop a strategy that would allow for the development of communications simultaneously with a general increase in the efficiency of online sales. Now influential Russian companies are trying to solve the problem of using social networks as a marketing tool in all areas, from attracting an audience to final sales. This is due, among other things, to the emergence on the market of a large number of notable participants who are entirely focused on independent promotion through social networks with the ability to evaluate the results of events.
The solution to this problem will be on the agenda in 2023 as well.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
The Secret ROI Formula: Instant Advertising Efficiency Calculator
Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes
We have prepared all the documents and templates with formulas for you. And yes, it is FREE: