Therefore, if the topic of the survey

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Pay attention to the number of reactions under Alfa Bank posts with CTA at the very beginning and without as part of the general brand campaign
According to a HubSpot study , posts with CTAs have 371% more engagement and 162% more clicks than posts without CTAs.

Polls and Voting
Users love and appreciate interest in their opinions and experiences. According to experts, the mechanics of surveys have a positive effect on the human psyche and allow one to escape from current problems. is relevant to the audience, engagement and loyalty grow.


A 2020 study by analysts at Meta* (banned in Russia) found that uk email list Instagram* (banned in Russia) poll stories receive an average of 60% more interactions than regular stories.

Stories
Stories are temporary content that users perceive as more personal and intimate. Stories are well suited for product reviews, new product showcases, testimonials, and impressions.

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Raffles and competitions
One of the most reactive ways to stimulate user activity and increase audience engagement. Traditional B2C contests for the best photo or video with the company's products and prizes for the number of reposts or links - it seems to be an eternal classic of social networks and works just as well. B2B companies continue to use contests for ideas for a new product or the best case studies to increase ER.

According to a study conducted by Tailwind, posts about contests and giveaways receive on average 64% more comments and 3.5 times more likes than regular posts. For example, the Ozon contest on VK gained more than 1,800 comments and more than 4,000 likes in four days.