MA really simplifies business negotiations, says clients
Posted: Mon Jan 20, 2025 4:48 am
By using digital tools, we can efficiently acquire new customers and hand them over to our sales staff with a high degree of certainty. As salespeople, we consider MA a very innovative tool because we are able to experience that "we can only compete in areas that are very close to business negotiations.
Model reference : The high versatility and low cost of MA were decisive factors in its launch. The deal was closed with the inquiry from the first email! ｜Will Communications
Disadvantages of MA Tools
While MA tools have many advantages, they also have disadvantages. It is important to understand the disadvantages beforehand so that you can deal with them properly.
#1 : Lack of resources
While this may conflict with the “saving man-hours” mentioned in the previous section, the scope of marketing activities is extremely broad, and because these activities require constant improvement and refinement, small companies may find themselves short on resources.
This is especially important if you don’t have a dedicated marketing person or only have one marketing person. In this case, we recommend avoiding the introduction of highly complex and cutting-edge MA tools from the outset and opting for tools that are simple and can be used right away.
#2 : You need a system to create content consistently
Content marketing is a particularly important part of lead nurturing activities using MA tools. Content marketing is the activity of satisfying the needs of potential customers by creating and distributing content that is valuable to them. This includes email newsletters, business blogs, white papers and other text materials, and videos.
In order to cultivate potential customers and analyze their behavior, it is necessary to continuously disseminate this content through the PDCA cycle, but creating high-quality content takes time and money. When doing MA, you need to establish a system that can convert internal expertise into content and continuously disseminate it.
#3 : Expensive
Of course, there are costs involved in implementing an MA tool, such as license fees and monthly usage fees. The cost of implementing the tool itself varies by product, but in general, high-performance MA belgium telegram number database tools from global vendors are more expensive to implement, while products released by Japanese vendors have features and price ranges that are easy for small and medium-sized businesses to implement.
In addition to the implementation costs, various other costs are incurred depending on the nature of the campaign, such as personnel costs for marketers, production costs for content creation, and advertising and promotion costs to increase the number of potential customers. When implementing an MA tool, it is important to estimate the expected benefits and make appropriate investments depending on the stage.
Model reference : The high versatility and low cost of MA were decisive factors in its launch. The deal was closed with the inquiry from the first email! ｜Will Communications
Disadvantages of MA Tools
While MA tools have many advantages, they also have disadvantages. It is important to understand the disadvantages beforehand so that you can deal with them properly.
#1 : Lack of resources
While this may conflict with the “saving man-hours” mentioned in the previous section, the scope of marketing activities is extremely broad, and because these activities require constant improvement and refinement, small companies may find themselves short on resources.
This is especially important if you don’t have a dedicated marketing person or only have one marketing person. In this case, we recommend avoiding the introduction of highly complex and cutting-edge MA tools from the outset and opting for tools that are simple and can be used right away.
#2 : You need a system to create content consistently
Content marketing is a particularly important part of lead nurturing activities using MA tools. Content marketing is the activity of satisfying the needs of potential customers by creating and distributing content that is valuable to them. This includes email newsletters, business blogs, white papers and other text materials, and videos.
In order to cultivate potential customers and analyze their behavior, it is necessary to continuously disseminate this content through the PDCA cycle, but creating high-quality content takes time and money. When doing MA, you need to establish a system that can convert internal expertise into content and continuously disseminate it.
#3 : Expensive
Of course, there are costs involved in implementing an MA tool, such as license fees and monthly usage fees. The cost of implementing the tool itself varies by product, but in general, high-performance MA belgium telegram number database tools from global vendors are more expensive to implement, while products released by Japanese vendors have features and price ranges that are easy for small and medium-sized businesses to implement.
In addition to the implementation costs, various other costs are incurred depending on the nature of the campaign, such as personnel costs for marketers, production costs for content creation, and advertising and promotion costs to increase the number of potential customers. When implementing an MA tool, it is important to estimate the expected benefits and make appropriate investments depending on the stage.