Stage No. 2: identifying the main competitors: analysis of search engine results and Yandex.Market.
Posted: Mon Jan 20, 2025 4:49 am
After choosing the product focus of the future online store, but before opening it, it is important to study potential competitors. You can find them in the list of results of well-known search engines for queries related to your topic. What needs to be analyzed:
The number of advertisements for your target queries.
List of online stores occupying the top lines of search results.
Their range and prices.
Traffic to competitors' websites (for example, using the Similarweb service).
Estimated cost of advertising in Yandex.Direct, using test ads or services such as M
Number of offers for your main products on Yandex.Market.
Having collected this gcash database information, you will understand how many large online stores work in your direction and how much PR promotion of the web site will cost. If the number of competitor sites and the cost of advertising are too high, it is worth paying attention to the development of another product group. But if, having analyzed this data, you are still confident in the advisability of opening a store on the Internet and in receiving benefits from selling your goods, then proceed to the next stage.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153326
Stage No. 3: search for suppliers, analysis of their product range, prices, and terms of cooperation.
This is one of the most difficult and at the same time important processes when creating an online trading platform. It is important to find a responsible and reliable supplier with a unique or very high-quality product of the topic you have chosen.
Here are just some of the ways to find such a business partner:
Try searching the Internet for the query “buy wholesale…” (here the ellipsis indicates the name of the product that you plan to sell).
Search in electronic catalogues of suppliers – on special websites, for example, supl.biz, asiaoptom.com, postavshhiki.ru, optlist.ru, yopt.org.
Pay attention to the back of the product label, which contains information about the distributor or manufacturer.
Try to find information about the supplier on the website of competing companies. Even more cunning is to ask competitors for product certificates, where the manufacturer is always indicated.
If you know that a product is manufactured in your region, it is better to contact the manufacturer directly. Usually, such cooperation is the most profitable.
If you are interested in Chinese-made products, you will probably find a good supplier on well-known marketplaces such as Aliexpress or TaoBao.
search for suppliers
The number of advertisements for your target queries.
List of online stores occupying the top lines of search results.
Their range and prices.
Traffic to competitors' websites (for example, using the Similarweb service).
Estimated cost of advertising in Yandex.Direct, using test ads or services such as M
Number of offers for your main products on Yandex.Market.
Having collected this gcash database information, you will understand how many large online stores work in your direction and how much PR promotion of the web site will cost. If the number of competitor sites and the cost of advertising are too high, it is worth paying attention to the development of another product group. But if, having analyzed this data, you are still confident in the advisability of opening a store on the Internet and in receiving benefits from selling your goods, then proceed to the next stage.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153326
Stage No. 3: search for suppliers, analysis of their product range, prices, and terms of cooperation.
This is one of the most difficult and at the same time important processes when creating an online trading platform. It is important to find a responsible and reliable supplier with a unique or very high-quality product of the topic you have chosen.
Here are just some of the ways to find such a business partner:
Try searching the Internet for the query “buy wholesale…” (here the ellipsis indicates the name of the product that you plan to sell).
Search in electronic catalogues of suppliers – on special websites, for example, supl.biz, asiaoptom.com, postavshhiki.ru, optlist.ru, yopt.org.
Pay attention to the back of the product label, which contains information about the distributor or manufacturer.
Try to find information about the supplier on the website of competing companies. Even more cunning is to ask competitors for product certificates, where the manufacturer is always indicated.
If you know that a product is manufactured in your region, it is better to contact the manufacturer directly. Usually, such cooperation is the most profitable.
If you are interested in Chinese-made products, you will probably find a good supplier on well-known marketplaces such as Aliexpress or TaoBao.
search for suppliers